SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. This week, I thought you might like to read someone else’s article and my comments regarding the article. My comments are first. As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. One other element should be recognized is the “tech savvy” nature of reps today, vs even 10 years ago, this has made CRM acceptance so much easier. . by Lauren Carlson. www.twitter.com/crmadvice  .