Sat.Nov 19, 2011 - Fri.Nov 25, 2011

Your Sales Management Guru

Trending Sources

Ingredients for Success: A Gourmet Life

Your Sales Management Guru

Keynote Programs Leadership Management Sales Kick Off Meeting Sales Motivation

Sales 2

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. Robert Cialdini.

Skype 100

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result. When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts.

Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result. When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility.

Quit looking for the easy solution and do your marketing job!

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. QR codes are failing.  Users are rejecting the Like button and unfollowing brands on Facebook. And now a product beloved to many in the blogosphere, Triberr, has had to nix its most popular feature. What do all of these events have in common? You, dear marketer, and your refusal to do your job. In part, it’s a lack of user understanding.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Amplify your good message with GaggleAmp

Biznology

In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. The link popped off to a company called GaggleAMP. joined up. This is very cool , I thought, I really need to speak to the dude behind this.

Google AdWords Auctions Explained

Sazbean

Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process.  By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO

Social media and guerrilla marketing case study

grow - Practical Marketing Solutions

Can’t see the video above? Click here. If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.” ” It remains one of my all-time favorite case studies to demonstrate how you can move the needle and create some buzz — even when you have no marketing budget!

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. We ignore it at our peril. But that’s the challenge.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How To Become A Social Business

B2B Marketing Insider

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.

The Top 10 Marketing Infographics of 2011

Hubspot

It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing. While the web is full of some really great marketing infographics, we decided to limit our list to just 10.

Spam 36

Top Internet strategy, marketing and technology links for the week of November 19, 2011

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of November 19, 2011… 17 Ways to Integrate Facebook and Email Marketing (Convince and Convert). Who are you? Jim’s Marketing Blog). This New Social Network Is Definitely Worth A Try For Your Small Biz (Business Insider). Lifetime value of a customer/cost per customer (Seth Godin’s Blog).

The Top Five Questions You Need to Ask Before Selecting Your B2B.

Marketri

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

8 Technologies Marketers Should be Thankful For

It's All About Revenue

by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems. Imagine everyone you have a personal or professional relationship with sitting down at one table for Thanksgiving – admittedly, it’d probably be a pretty big table. Email.

5 Ways to Turn Social Customers Into Brand Ambassadors

Sazbean

With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and listen to classical music on hold. In today’s age of hyper-responsiveness, customers expect instant responses from support reps on very public online platforms. Instead of shying away from social media, smart businesses will leverage their social channels to spread a positive brand reputation, to connect happy customers and to step up their customer support efforts. Consumers aren’t eager to blast negative messages about your company – unless your brand is unresponsive.

10 Rules for Epic B2B Blogging

Social Media B2B

Blogging is a core component of a B2B company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it is more important to drive those contacts back to your blog. This way they can respond to offers through calls-to-action and share your remarkable, and educational, content with their networks. Follows these 10 rules to build an epic blog for your B2B company. 1.

Rules 33

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Or should it stay strictly hands off, neither aiding nor impeding social media activities?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

10 Sloppy Social Media Mistakes to Fix NOW

Hubspot

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. Not using the social media accounts you set up. together.

RSS 29

Tablets Will Soon Transform B2B Book Publishing

Content Marketing Today

Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books. The shift from print business-to-business books to digital versions, whether Kindle, Nook or iBook has been nothing short of astonishing. Symptomatic of the change is the increasing amount of floor space that Barnes & Noble is devoting to its Nook e-readers. Does this mean that print books will disappear anytime soon?

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? What are the benefits? brennermichael : Great Q. Need BOTH!

10 Productive Tasks You Should Be Doing On Google+ Right Now

Sazbean

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this. Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution

It's All About Revenue

by Dan Pecoraro | Tweet this About 4 years ago, I brought my friend, “Alan” to a party. At this party, he met his future wife, “Emma” At their wedding, I told everyone that I was responsible for getting them together. Annoyingly, the girl that brought Emma to that party also took credit, as did the woman who threw the party. It is unknowable.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? What are the benefits? brennermichael : Great Q. Need BOTH!

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. 1. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds by tossing a handful of Cheerios in Jimmy’s face. Do you want more sales?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. Forget the Past. Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Remember the Future. Change the Present.