Sat.Nov 19, 2011 - Fri.Nov 25, 2011

Your Sales Management Guru

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Ingredients for Success: A Gourmet Life

Your Sales Management Guru

Keynote Programs Leadership Management Sales Kick Off Meeting Sales Motivation

Sales 2

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms.

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?

Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result.

Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result.

Google AdWords Auctions Explained

Sazbean

Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide.

How To Become A Social Business

B2B Marketing Insider

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St.

5 Ways to Turn Social Customers Into Brand Ambassadors

Sazbean

With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and listen to classical music on hold. In today’s age of hyper-responsiveness, customers expect instant responses from support reps on very public online platforms. Instead of shying away from social media, smart businesses will leverage their social channels to spread a positive brand reputation, to connect happy customers and to step up their customer support efforts.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Social media and guerrilla marketing case study

grow - Practical Marketing Solutions

Can’t see the video above? Click here. If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.”

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?

Top Internet strategy, marketing and technology links for the week of November 19, 2011

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of November 19, 2011… 17 Ways to Integrate Facebook and Email Marketing (Convince and Convert). Who are you? Jim’s Marketing Blog).

The Top Five Questions You Need to Ask Before Selecting Your B2B.

Marketri

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

10 Productive Tasks You Should Be Doing On Google+ Right Now

Sazbean

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this. Yes, Facebook has over 800 million users.

The Top 10 Marketing Infographics of 2011

Hubspot

It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for.

Amplify your good message with GaggleAmp

Biznology

In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks.

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Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. Forget the Past.

Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution

It's All About Revenue

by Dan Pecoraro | Tweet this About 4 years ago, I brought my friend, “Alan” to a party. At this party, he met his future wife, “Emma” At their wedding, I told everyone that I was responsible for getting them together.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Sunday Learning | Using our practical wisdom with Barry Schwartz

Fearless Competitor

At Find New Customers , we have a tradition of delivering great educational content on Sunday. Not about B2B demand generation , but about ideas to improve business and lives. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose.

8 Technologies Marketers Should be Thankful For

It's All About Revenue

by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. Customer Relationship Management (CRM) Systems.

11 Safeguards to Prevent Business Blogging Embarrassment

Sazbean

You just wrote an awesome blog post. It’s well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the ‘publish’ button and hover over it, about ready to push. Don’t make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post.

10 Sloppy Social Media Mistakes to Fix NOW

Hubspot

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!”

Tablets Will Soon Transform B2B Book Publishing

Content Marketing Today

Kindle Fire and Nook Tablet will dramatically accelerate the move to e-books. The shift from print business-to-business books to digital versions, whether Kindle, Nook or iBook has been nothing short of astonishing.

Ignite More Sales with Sales Intelligence

Sales Intelligence View

Any sales reps worth their salt does their homework before contacting a lead. The following best practices can pave the way for highly effective conversations with prospective buyers. Ignite Smarter Conversations. Once a contact becomes a qualified lead or opportunity, sales needs to know who to reach and how, and what to say to get their attention.

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4 Ways to Make Your Website More Personal

It's All About Revenue

by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.