Sat.Dec 06, 2008 - Fri.Dec 12, 2008

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CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.

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Why Writing Blogs for SEO Will Inevitably Fail

markempa

Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website. Now it's pretty common advice to hear: launch a blog because the content will attract links and improve your search engine rank.

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Two Interesting Blogs on Demand Generation

Customer Experience Matrix

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. The context was a discussion of system selection and the Raab Guide was paired with a reference to a very excellent series of posts on system selection on Maria Pergolino’s Inbound Marketer blog.

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Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Smashmouth Marketing

If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! A friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

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Measuring Usability: A Task-Based Approach

Customer Experience Matrix

I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. On that scale, University of Ottawa Professor Timothy Lethbridge must be some kind of genius, because his course notes on Software Usability express my opinions on the topic even better and in more detail than I’ve yet to do for myself. Specifically, he lists the following basic process for measuring usability: - understand your users, and recognize that they fall into different classes

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5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them.

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Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. Tell us a little bit about how you got into B2B marketing and what you like most about it.

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Google Lets Advertisers Target Mobile Devices

readwrite

Google today announced that it has added a new option for AdWords advertisers to specifically target iPhones, T-Mobile’s G1, and other mobile devices that have ‘real’ Internet browsers. Unlike the standard mobile AdWord ads that were targeted to appear on mobile web sites, this new feature will allow advertisers to target any mobile device with a full HTML browser.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green?

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Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

Tonight, Dec 11: From the folks that bring green to urban areas.Please join us at Chester's (60 Island St, Lawrence, MA) to celebrate another successful year of Groundwork Lawrence projects, partnerships, and programs with an evening of delectable food from Two Chefs are Better Than One , a silent eco-art auction, cash bar, and live music by Los Sugar Kings!

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C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL. I have also created a feed so you can subscribe to all of them in one feed - This is your one stop shop for hear what the C Suite is saying.

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10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We are all connected one way or another. We tell personal stories when we meet someone at a networking event and we tell business stories to our friends.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival. I fell in love with No Impact Man when I first started reading Colin Beavan's original posts in 2007. I thought idea of living a life with no negative impact the environment in any way was incredible.

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World Aids Day

Smashmouth Marketing

World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.