Sat.Feb 04, 2012

Your Sales Management Guru

Trending Sources

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. Great content is the fuel to social media messaging, sharing, and engagement.

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I won’t be focusing on B2B marketing in the broadest sense anymore; I’ll be narrowing things to idea marketing (and the role that social media play in it).

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name. ” In other words, QuinStreet is a lead generation company. They are not a traditional media company with an editorial focus. What About Other Publishers?

The Mad Marketing TV 2012 Kick-Off Show

Fearless Competitor

If you missed it, here is the our awesome 2012 kickoff show featuring the Celebrity CMO Jeffrey Hayzlett. Compliments of the global marketing firm, Find New Customers. You can learn about the show host, Jeff Ogden, the Fearless Competitor, by visiting his AboutMe profile. Saddle Up and Run the Gauntlet! Interviews & Guest Appearances Mad Marketing TV

CMO 44

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.