Wed.Jan 04, 2012

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees.

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5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times.

B2B Sales 161
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Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? After all, you’ve managed without it in 2011. The answer is – things are set to change in 2012. The latest marketing trends mean that no business can afford to overlook inbound marketing. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

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Publishing is dying because marketers are the new publishers

Biznology

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. Lately, the hawkers are adding more come-ons to the pitch (“Coupons for 20% off electronics”), but I don’t think it is markedly increasing the uptake among commuters.

Planning 147
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing.

Practices 143

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The Right Brain vs. Left Brain of Marketers [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

Marketo 105
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5 Steps: Keep your site “fresh” with minimal effort

EMagine B2B Blog

Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). The problem is that sometimes, there’s just not much new stuff to [.].

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Your 2012 New Year’s Revenue Resolution

Adobe Experience Cloud Blog

by Rick Siegfried It’s a new year, a clean slate, and a chance to review and tweak your daily processes. It’s a known tradition to declare a resolution to make significant changes to various aspects of your life, and the same holds true in a business environment. If you’re having trouble figuring out what should be your professional declaration of change, try looking at your personal life for inspiration.

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How Google+ Is Changing the Web, Even Though No One Wants It To

Hubspot

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. So explain how this social network that no one seemingly wanted saw a 55% percent increase in traffic in the month of December , and now has more than 62 million users.

Google 53
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Steps: Keep your site “fresh” with minimal effort

EMagine B2B Blog

Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). The problem is that sometimes, there’s just not much new stuff to [.].

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.

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77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers

SnapApp

Martha Stewart used SnapApp to create a compelling Facebook sweepstakes. Martha's Ultimate Fan sweepstakes featured a grand prize that included a trip for 2 to see "The Martha Stewart Show" live in New York City, including round-trip airfare, hotel accommodations, lunch at one of Martha's favorite BBQ restaurants, Hill Country, and a facial at one of Martha's favorite salons, Mario Badescu Skin Care Salon.

Opt-in 48
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7 Best Practices for a Successful Mobile Check-In Campaign

Hubspot

Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing. Location-based social media, such as Foursquare , encourage consumers to “check in” at a business using their smartphone, allowing them to keep the people in their social network constantly apprised of their whereabouts.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Ron Paul Twitter Post backfires

Dahle Communication

Ever had that one idea. It's a great idea. Almost epic! Of course, the next morning you wake up and think - wow, that was a really, really bad idea - next time, probably not going to challenge the bikers at the biker bar to a fight. This is probably what Ron Paul is thinking this morning after the following was posted on his twitter account : @JonHuntsman we found your one Iowa voter, he's in Linn precinct 5 you might want to call him and say thanks.

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5 Tools to Battle Social Media Content Overload

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen.

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Ron Paul Twitter Post backfires

Dahle Communication

Ever had that one idea. It's a great idea. Almost epic! Of course, the next morning you wake up and think - wow, that was a really, really bad idea - next time, probably not going to challenge the bikers at the biker bar to a fight. This is probably what Ron Paul is thinking this morning after the following was posted on his twitter account : @JonHuntsman we found your one Iowa voter, he's in Linn precinct 5 you might want to call him and say thanks.

Twitter 40
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6 Ways to Spice Up Bland Email Marketing Campaigns

Hubspot

This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik. Do you remember creating your first email marketing campaign? Those emails were going to catapult your business to new levels, blow your content's ROI through the roof , and make you an instant digital mogul in your industry.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis.

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Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Those who still harbor this misconception should do themselves a favor and pick up Measure What Matters , a guide to digital ROI that puts common sense ahead of the current fan/follower frenzy.