Writing on the Web

NOVEMBER 4, 2011

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 187

Buy Research Trigger Marketing Studies 187

NuSpark Consulting

NOVEMBER 4, 2011

As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost ever

Paper 144

Paper Relevance B2B Thought Leadership Thought Leadership 144

B2B Marketing Traction

NOVEMBER 4, 2011

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email.

Personalization 122

Personalization Business Email Marketing B2B Marketing 122

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.

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Transparency Ethics Press Guidelines 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Biznology

NOVEMBER 4, 2011

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.

SMB 104

SMB Internet Marketing Wikipedia Case Studies 104

Hubspot

NOVEMBER 4, 2011

With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Facebook 61

Facebook Best Practices Paid Search Agency Television marketing 61

Hubspot

NOVEMBER 4, 2011

You've all likely experienced the horror of bad marketing automation. You know the feeling: you open your email inbox only to see a slew of emails not meant for you. Yup, that's what I'm talking about. Usually these emails don't offer any information you'd be interested in. Instead, it's self-serving and boring. And you probably wonder how the senders even acquired your email address in the first place.

Marketing Automation 45

Marketing Automation Automation CAN-SPAM Inbound Marketing 45

Hubspot

NOVEMBER 4, 2011

Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No way! I was in there at 5! You went at 4:45?! We must have just missed each other!". Say goodbye to those interactions! Thanks to Banjo, a social discovery service, a mobile application is now available that will alert you when a friend is nearby.

Privacy 48

Privacy Privacy Policies Planning Landing Pages 48

Hubspot

NOVEMBER 4, 2011

Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. Now you can use the handy dandy Vocalyze widget in this blog's sidebar to listen to our latest blog posts, hands and eyes free! How's that for multimedia accessibility? (In fact, you can even listen to this very post !). The new Vocalyze App allows you to listen to our blog content with automated text-to-speech streaming.

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Hubspot Inbound Marketing Content Mobile Marketing 46

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales