2011

Writing on the Web

Trending Sources

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Keep it fresh.

Sites 96

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive  market research  to do, but fortunately most brains work the same, with some exceptions for age and gender. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. What about you?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Reasons Content Marketing is Getting Harder

Writing on the Web

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). shift towards the reader/customer and their needs (what you may not know very well). business environment that is changing rapidly (what is unknown). More people online in your field writing about the same things (some better, some worse). So what to do? What else?

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. In my opinion and experience, content that engages is emotional. Tell a story. Digg this!

Digg 60

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. Writing magnetic headlines is crucial. It starts the participation process. How? 1. P.S.S.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Twitter. only use WordPress.org. Digg this!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Guest post by  Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. If you are guilty of this practice, stop it. Not convinced? Let’s do the math.

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye. Who is your audience? How do you want to reach them? Everyone will know.

Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. Left to my own devices, I’d probably make one video every few months. This is key for content marketing. That’s not all that hard.

Video 52

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Tips on Blog Post Optimization

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. And it’s mostly free.

Content Marketing with Stories: Better than Facts

Writing on the Web

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis. story is all about context. case study. History and mythology. Digg this!

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. How much to share.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of  neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for  content marketers. Here are a few of my favorites: Neurofocus.com:  The Neurofocus CEO, A.K. WIIFM”?

Ning 50

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward.

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. That doesn’t interest me. Why can’t they just ask me what I prefer?

Digg 49

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. Drives in a Nutshell. Driven: How Human Nature Shapes Our Choices  (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria. The drive to bond. The drive to learn. The drive to defend. Offer a solution.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). Engaging in social media in any capacity can be quite intimidating.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how: Choose your keywords wisely. Note : Not sure how keywords work? Know the tricks of the trade.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Many experts echo: tell stories. 2011).

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) Blog this on Blogger.

Video 47

The Sociology of Social Media: TED TV Talks

Writing on the Web

Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Unbelievable, non ?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Memory + Emotional Attention = Content Marketing

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is  what  you need to do  whenever you write any content designed to market your products and services. Attention, emotions, memory.

Content Checklist: Don’t Publish Without It

Writing on the Web

I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Scribe catches everything and tells me things like “there are no primary keywords found.&# Readable.

Writing Web Content that Gets Results: Questions

Writing on the Web

The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the  basic rules of writing copy for the Web. Content marketing  is a buzz word not just because marketing people like new buzzes.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true. So on Wednesday, April 20, 2011 at 5 p.m. Digg this!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).