2011

Writing on the Web

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Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Keep it fresh.

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive  market research  to do, but fortunately most brains work the same, with some exceptions for age and gender. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. What about you?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

Content marketing  is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish  quality online content  is to find a good writer to supply articles. You can find good writers in just about any field. Furthermore, when they do use writers, they don’t personalize it to make it their own. Engage.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings. How do we know?

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye. Who is your audience? How do you want to reach them? Everyone will know.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Many experts echo: tell stories. 2011).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) Blog this on Blogger.

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Content Marketing with Stories: Better than Facts

Writing on the Web

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis. story is all about context. case study. History and mythology. Digg this!

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. Drives in a Nutshell. Driven: How Human Nature Shapes Our Choices  (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria. The drive to bond. The drive to learn. The drive to defend. Offer a solution.

Content Checklist: Don’t Publish Without It

Writing on the Web

I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Scribe catches everything and tells me things like “there are no primary keywords found.&# Readable.

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. Writing magnetic headlines is crucial. It starts the participation process. How? 1. P.S.S.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true. So on Wednesday, April 20, 2011 at 5 p.m. Digg this!

Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. Left to my own devices, I’d probably make one video every few months. This is key for content marketing. That’s not all that hard.

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5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. How much to share.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of  neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for  content marketers. Here are a few of my favorites: Neurofocus.com:  The Neurofocus CEO, A.K. WIIFM”?

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The Sociology of Social Media: TED TV Talks

Writing on the Web

Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Unbelievable, non ?

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Guest post by  Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. If you are guilty of this practice, stop it. Not convinced? Let’s do the math.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Memory + Emotional Attention = Content Marketing

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is  what  you need to do  whenever you write any content designed to market your products and services. Attention, emotions, memory.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Twitter. only use WordPress.org. Digg this!

Tips on Blog Post Optimization

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. And it’s mostly free.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad. They try to say too much. Less is more. Digg this!

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how: Choose your keywords wisely. Note : Not sure how keywords work? Know the tricks of the trade.

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? You have a chance to show you understand your readers well, and you have an expert’s understanding of the subject matter.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? Think about it.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

(Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. If you are guilty of this practice, stop it. Not convinced? Let’s do the math.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

3 Tips for Better Blog Writing

Writing on the Web

I’m glad to see that there are more agencies focusing on content marketing for small businesses. stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. Once you fall behind, you are dead. We should know.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). Engaging in social media in any capacity can be quite intimidating.

Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. But what if you want to do it yourself? link]. Digg this!

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Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. There are two ways to persuade people. Blog this on Blogger.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.