| | | Writing on the Web | | | | 121 articles |
| Page 1 of 2 | Previous | Next | WRITING ON THE WEB JUNE 10, 2010 9 Ways to Use LinkedIn for Smart Professionals How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it. Get on, fully flesh out your profile, and start connecting with people you already know. LinkedIn offers many ways for you to make new connections. Once you’re on, you’ll get invitations to connect. | WRITING ON THE WEB DECEMBER 7, 2010 Emotional Marketing Makes Memories If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Make an emotional impact. Stories are key. | | | | | | | WRITING ON THE WEB JULY 29, 2010 How to Make Social Proof Work Online Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. or Robert M. Buzz up! | WRITING ON THE WEB JUNE 15, 2010 Twitter: the little bird that grew up strong Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now. I thought to myself: Why should they care about this and why should I join the site? Thus I didn’t join. Another few days later I got my business partner Yael K. And then something happened! Share this on Bebo. | WRITING ON THE WEB JUNE 8, 2010 Why Use Twitter, Facebook & LinkedIn for Content Marketing? Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. This ushered in new business success for me and my former partner as The Blog Squad. | WRITING ON THE WEB NOVEMBER 11, 2010 Content Marketing Matters: What’s Your Brand Personality? What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think. The gecko. | | | | | | | | | -
WRITING ON THE WEB | FRIDAY, DECEMBER 3, 2010 10 Ways to Use Facebook as a List Building Tool ( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. 2. Share your compelling opt-in offer. Digg this! MORE >> -
WRITING ON THE WEB | MONDAY, JULY 26, 2010 Blog Marketing: How Readers Find Your Business What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.. “My clients aren’t surfing the Web reading blogs.. “Oh, that means I’ve got to write about my business every week?. And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see things a little differently. There are over a billion people connected to the Internet. Digg this! MORE >> -
WRITING ON THE WEB | WEDNESDAY, JUNE 9, 2010 4 Time-Saving Tips for Social Media Marketing What’s the least you should be doing to extend the reach of your online content marketing through social media sites? This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money. Even when you’re connecting and having a good time, you can spend time that isn’t productive. …Sometimes it’s hard to know if it’s time well spent or just a good time. MORE >> -
WRITING ON THE WEB | MONDAY, NOVEMBER 29, 2010 7 Mistakes Speakers Make with Presentations We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. What’s true for phone numbers isn’t true for concepts. Try 3-4 things instead. No way. 1-2-3. Not 7. Digg this! MORE >> -
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010 Neuromarketing and How Content Marketing Works What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. MORE >>
- How to Write a Content Marketing Blog Post WRITING ON THE WEB | MONDAY, NOVEMBER 22, 2010
- Writing Web Content: 5 Simple Steps for Results WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010
- Brain Scans Reveal 3 Elements of “Buying Brain” WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010
- The B2B Manifesto: Trust Building Comes First WRITING ON THE WEB | THURSDAY, SEPTEMBER 23, 2010
- Writing Better Web Content: Ask what? Who? Why? WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010
- Content Marketing to the Male Brain WRITING ON THE WEB | TUESDAY, NOVEMBER 9, 2010
- 3 Great Twitter Apps for Content Marketers WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
- Blog Checklist: 10 Items BEFORE You Publish… WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
- Poll: What Blogging Platform Do You Use? WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
- Social Networking for Business: What’s Right for Yours? WRITING ON THE WEB | TUESDAY, SEPTEMBER 7, 2010
- What Drives Us? 4 Keys to Creating Compelling Content WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
- Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track WRITING ON THE WEB | MONDAY, JUNE 7, 2010
- Basic Human Motivation: 4 Ways to Engage Readers WRITING ON THE WEB | THURSDAY, OCTOBER 28, 2010
- 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010
- Phony Testimonials and Dumb Social Proof WRITING ON THE WEB | WEDNESDAY, JULY 7, 2010
- 10 Ways to Make Content More Engaging WRITING ON THE WEB | WEDNESDAY, OCTOBER 6, 2010
- Print Consumer Magazines Score Big in Europe WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
- Content Marketing to the Female Brain WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
- Neuromarketing Books for Marketing to Brains WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010
- Business Blogging: 4 Ways to Have Fun and Profits WRITING ON THE WEB | THURSDAY, SEPTEMBER 9, 2010
- Brain-Based Blogging: The 4 F’s of Action WRITING ON THE WEB | MONDAY, AUGUST 30, 2010
- 6 Ways Blog Formatting Engages the Reader’s Brain WRITING ON THE WEB | FRIDAY, MAY 28, 2010
- 10 Conversion Tips from Brain Science WRITING ON THE WEB | MONDAY, SEPTEMBER 13, 2010
- Online Persuasion: Creating Desire WRITING ON THE WEB | WEDNESDAY, AUGUST 4, 2010
- Content Marketing Results: 18 Ways to NOT Get Blog Traffic WRITING ON THE WEB | TUESDAY, JULY 27, 2010
- Top 10 Tips for Creative Blog Writing WRITING ON THE WEB | THURSDAY, JULY 22, 2010
- Blog or Website: Do You Use Wordpress as a Website? WRITING ON THE WEB | WEDNESDAY, JUNE 16, 2010
- How to Convert Readers into Clients on Your Blog WRITING ON THE WEB | WEDNESDAY, MAY 26, 2010
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | WEDNESDAY, OCTOBER 20, 2010
- Writing The Naked Blog: Dress Up Your Words WRITING ON THE WEB | MONDAY, AUGUST 16, 2010
- Content Marketing Results: Landing Pages Rule WRITING ON THE WEB | MONDAY, JULY 12, 2010
- 8 Ways to Use a Wordpress Sales Page WRITING ON THE WEB | TUESDAY, JUNE 22, 2010
- 7 Ways to Grab Blog Readers’ Attention and Engage their Brains WRITING ON THE WEB | TUESDAY, JUNE 1, 2010
- 3 Online Marketing Tasks: Get Found, Get Known, Get Clients WRITING ON THE WEB | THURSDAY, DECEMBER 16, 2010
- Engaging Content: Get Emotional, Really Emotional WRITING ON THE WEB | WEDNESDAY, OCTOBER 27, 2010
- Rant: The Problem with Formatting Sales Pages. WRITING ON THE WEB | THURSDAY, JUNE 17, 2010
- The 3 P’s of Content Marketing: What’s Your Position? WRITING ON THE WEB | FRIDAY, JUNE 4, 2010
- Content Marketing Tips to Get More “Juice” WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010
- Content Marketing Tips: The Brain Runs the Show WRITING ON THE WEB | TUESDAY, NOVEMBER 16, 2010
- Smart Time-Saving Tips on Blogging… WRITING ON THE WEB | MONDAY, NOVEMBER 1, 2010
- Content Marketing Blues: the Battle for Attention WRITING ON THE WEB | MONDAY, SEPTEMBER 27, 2010
- How to Edit Your Blog Writing: Wot U Can Do WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 15, 2010
- Online Persuasion: Seeing Through the Eyes of Your Customers WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
- Video: How to Create Great Sales Pages in WP WRITING ON THE WEB | FRIDAY, JULY 30, 2010
- Is the Social Web Changing How We Write?How to Write Like You Talk WRITING ON THE WEB | MONDAY, JULY 5, 2010
- Why Use a WP Sales Page Template? WRITING ON THE WEB | MONDAY, JUNE 28, 2010
- What Are Your Target Audience’s 5 Top Web Sites? WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
- The Senior Brain: How to Market to Oldies but Goodies… WRITING ON THE WEB | MONDAY, NOVEMBER 8, 2010
- Content Marketing Biases: Your Attitude Is Showing WRITING ON THE WEB | MONDAY, OCTOBER 11, 2010
- Content Marketing to a Caveman’s Brain WRITING ON THE WEB | THURSDAY, OCTOBER 7, 2010
- Compelling Content: Pushing Readers’ Hot Buttons WRITING ON THE WEB | FRIDAY, SEPTEMBER 3, 2010
- Mental Skills Make Better Content Writers WRITING ON THE WEB | WEDNESDAY, AUGUST 25, 2010
- Get Search Engine Optimized- Fast WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010
- If Your Blog Writing Stinks… WRITING ON THE WEB | TUESDAY, AUGUST 10, 2010
- Wordpress Beats Out Typepad 4 to 1 in Poll WRITING ON THE WEB | MONDAY, JUNE 14, 2010
- How to Choose a Fascinating Photo for Content Marketing Purposes WRITING ON THE WEB | WEDNESDAY, JUNE 2, 2010
- How’s Your LinkedIn Profile? WRITING ON THE WEB | WEDNESDAY, DECEMBER 1, 2010
- Neuroscientists Discover “WIIFM” Center in Brain… WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
- Content Marketing Tips from Computer Games WRITING ON THE WEB | THURSDAY, AUGUST 26, 2010
- Content Marketing Tips: Seth Godin on Tim Burton WRITING ON THE WEB | TUESDAY, AUGUST 17, 2010
- How To Raise Your Coaching Fees WRITING ON THE WEB | TUESDAY, AUGUST 3, 2010
- Content Creating Processes: Do you know too much? WRITING ON THE WEB | MONDAY, JULY 19, 2010
- 3 Biggest Challenges for Online Content Marketing? WRITING ON THE WEB | TUESDAY, JULY 13, 2010
- Search Engine Results: 3 Tips for Savvy Bloggers WRITING ON THE WEB | TUESDAY, NOVEMBER 2, 2010
- Writing Well: A Little More Authenticity, Please… WRITING ON THE WEB | TUESDAY, OCTOBER 12, 2010
- Content Marketing with Blogs: What Do You Believe? WRITING ON THE WEB | TUESDAY, SEPTEMBER 28, 2010
- Sales & Landing Pages Using Wordpress: Learn How WRITING ON THE WEB | WEDNESDAY, JUNE 23, 2010
- Create Wordpress Sales Pages: Learn how this week WRITING ON THE WEB | MONDAY, JUNE 21, 2010
- Blogging Services: Content Marketing for Coaches WRITING ON THE WEB | THURSDAY, SEPTEMBER 2, 2010
- Blogging for Business: Persistence Pays WRITING ON THE WEB | WEDNESDAY, AUGUST 18, 2010
- Top 100 Women Creating Online Income Streams WRITING ON THE WEB | TUESDAY, JULY 20, 2010
- Online Reputation? 4 Tips WRITING ON THE WEB | FRIDAY, JULY 9, 2010
- Blogging for Blind Users: See What They See WRITING ON THE WEB | FRIDAY, JUNE 11, 2010
- Content Marketing Tasks: Practice Makes Progress WRITING ON THE WEB | MONDAY, DECEMBER 13, 2010
- The Real Reason Behind Blog Procrastination WRITING ON THE WEB | THURSDAY, NOVEMBER 4, 2010
- Neuromarketing: This is your brain on advertising… WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
- Content Marketing with Emotions: Write with Feeling WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 1, 2010
- The Brain Science of Online Persuasion WRITING ON THE WEB | MONDAY, AUGUST 2, 2010
- Online Persuasion: What Do Clients Say? WRITING ON THE WEB | WEDNESDAY, JULY 28, 2010
- Content Marketing Ideas: Rethinking Blogging WRITING ON THE WEB | THURSDAY, JULY 15, 2010
- Blog Content: Are you personal… or all business? WRITING ON THE WEB | FRIDAY, JULY 2, 2010
- Blog Boredom: Renew and Refresh WRITING ON THE WEB | FRIDAY, JUNE 18, 2010
- Content Marketing Challenge: What to Write? WRITING ON THE WEB | TUESDAY, DECEMBER 14, 2010
- The Ladder of Emotional Values: Pleasure Reigns WRITING ON THE WEB | MONDAY, NOVEMBER 15, 2010
- Business Blogging: Blast Past the Blunders WRITING ON THE WEB | WEDNESDAY, NOVEMBER 3, 2010
- Emotional Attention + Memory = Content Marketing WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
- Writing Better Content: An Emotional Pathway WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 22, 2010
- Working at Home: Desperate House Bloggers WRITING ON THE WEB | FRIDAY, AUGUST 20, 2010
- Tell Your Story: Why Are You Here? WRITING ON THE WEB | THURSDAY, AUGUST 12, 2010
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