2010

Writing on the Web

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Neuromarketing and How Content Marketing Works

Writing on the Web

What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. We think we are rational, logical, and smart human beings. billion in US alone. Clutter.

Content Marketing Tips from Computer Games

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What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He’s speaking this weekend at the local Lake Chapala Society about this.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. It doesn’t mean you get all new-agey, touchy-feely. Sadness.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. We know more about the subconscious functions than ever before.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Digg this!

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. 

7 Mistakes Speakers Make with Presentations

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We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. Try 3-4 things instead. No way. 1-2-3. Not 7.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing to the Female Brain

Writing on the Web

You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? First, let’s review the right and left brain functions… The left hemisphere is the center of linear thinking such as language, logic, and mathematics. In females , this connection is much stronger.

Content Marketing to the Male Brain

Writing on the Web

What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes. Here’s what else grabs the attention of male brains….

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Here’s why… I am a psychologist who helps others get found online, get known in their niche, and get clients. This ushered in new business success for me and my former partner as The Blog Squad.

3 Great Twitter Apps for Content Marketers

Writing on the Web

Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Here is an inside look at what you need to know about three of the top Twitter Apps for business: CoTweet, HootSuite and Twaitter. CoTweet. There are two versions of the application available, including Standard and Enterprise. HootSuite. Twaitter. Blog this on Blogger.

Basic Human Motivation: 4 Ways to Engage Readers

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As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. We can learn a lot from evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Happy Holidays from Patsi & Rob

Writing on the Web

It wasn’t easy getting the Hubby to put on his Mariachi costume and all, but I finally convinced him with a can of Mexican jumping beans… If you haven’t subscribed to JibJab , maybe this is a fun time to do so? All the best for 2011! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Email this via Gmail.

Top Ten Musings for Holiday Cheer

Writing on the Web

Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. share them with you to cheer you up as we enter a Holiday week in many countries throughout the world. Feliz Navidad! Blog this on Blogger.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. Get Found, Get Known, Get Clients" width="110" height="110" />. How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. How easy is it for someone to find you doing a search?

Content Marketing Challenge: What to Write?

Writing on the Web

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Novel?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. Please share.

Content Marketing Tips to Get More “Juice”

Writing on the Web

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Submit it to article directories with different a title. Blog this on Blogger.

Emotional Marketing Makes Memories

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Make an emotional impact. Stories are key.

How’s Your LinkedIn Profile?

Writing on the Web

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Why is this LinkedIn profile so important? See [link].

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

How to Write a Content Marketing Blog Post

Writing on the Web

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? What additional steps should smart content marketers take to get results from blogging?

Customer Media Congress: Patsi’s in Dutch…

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There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Somewhow in my family it meant you were in real trouble when you were “in dutch…&#. Blog this on Blogger.

Content Marketing Tips: The Brain Runs the Show

Writing on the Web

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Although traditionally the heart is referred to as “the ticker,&# it’s the brain that runs the show. Your brain: Occupies 2-3% of your body space. Is a small organ of 1,500 cubic centimeters. Weighs 6 kilograms.

The Ladder of Emotional Values: Pleasure Reigns

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What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. They make decisions based on feelings.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Senior Brain: How to Market to Oldies but Goodies…

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Something’s wrong with the way marketers are trying to reach people over 65. know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Wake up, folks.

The Real Reason Behind Blog Procrastination

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Hi, my name is Suzanne Bird-Harris. I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. The final 20% consider themselves competent and ready for advanced topics. Join me for….

Business Blogging: Blast Past the Blunders

Writing on the Web

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Once you master a skill, you can get it done quickly. No wonder people run out of time. Digg this!

Smart Time-Saving Tips on Blogging…

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. So I’ve decided to republish them below, larger.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Engaging Content: Get Emotional, Really Emotional

Writing on the Web

How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. The diners at Katz’ Deli were shocked and amused, as were millions of movie goers.

Content Marketing with Blogs: New edition

Writing on the Web

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Tweet This!

Content Marketing that Speaks to the Old Brain

Writing on the Web

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Digg this!

10 Ways to Make Content More Engaging

Writing on the Web

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. In my opinion and experience, marketing that engages is emotional.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers.