Online Persuasion: Seeing Through the Eyes of Customers
Writing on the Web
MARCH 21, 2012
There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?
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