Basic Human Motivation: 4 Ways to Engage Readers
Writing on the Web
NOVEMBER 22, 2011
If you are writing content designed to persuade and influence, you need to know what makes people tick. ( photo courtesy of digitalart/FreeDigitalPhotos.net ). There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level.
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