Sat.Nov 05, 2011 - Fri.Nov 11, 2011

Writing on the Web

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The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

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