Compelling Content: What Are Your Readers’ Hot Buttons?
Writing on the Web
SEPTEMBER 20, 2011
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers.
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