Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection.

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Digg Trigger Marketing Buzz Blogger 146

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

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Writing on the Web

DECEMBER 8, 2010

I don’t think I’m alone in my pain. What I find most difficult is having to juggle multiple tasks when it comes to marketing online. It’s not the tasks themselves – it’s the thinking clearly and maintaining focus that gets me down. I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com.

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Work Management Marketing Management Digg Thought Leadership 126