Writing on the Web

OCTOBER 13, 2010

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. Really Big News : They’ve found this WIIFM center located in the old brain !

Copywriting 145

Copywriting Digg Trigger Marketing Buzz 145

Writing on the Web

OCTOBER 11, 2010

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write !

Content Marketing 143

Content Marketing Digg Content Ethics 143

Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. All the trend data shows that people prefer doing business with authentic brands and authentic professionals.

Digg 140

Digg Buzz Blogger Act-On 140

Writing on the Web

OCTOBER 13, 2010

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services.

Content Marketing 133

Content Marketing Content Digg Buzz 133