Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to. It doesn’t matter. The good news is there are more people going online to read things they need to know, to solve the problems they have. The bad news is there are more blogs, more competition for attention. What do you need to do to win the battle for attention and survive the WIIFM flter?

Content Marketing 144

Content Marketing Digg Content Blogger 144

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is not a philosophical question, although it is grounded in profound human needs and values.

Content Marketing 140

Content Marketing Digg Content Trigger Marketing 140

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. These questions are asked and answered by a distinguished group of contributors to the Content Marketing Institute’s blog and you can read the post here: What Does Engaging Content Mean?

Content Marketing 126

Content Marketing Digg Content Buzz 126