June, 2012

Writing on the Web

article thumbnail

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

Are You Hard to Find on the Web?" alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. Are You Hard to Find on the Web?" width="240" height="159" /> Have you ever tried to find yourself on the Web? No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

article thumbnail

Blogging that Makes Sense: Mind Your P’s and Q

Writing on the Web

Does your business blog make sense to readers? The most frequent complaint I hear about blogging is “I don’t know what to write about.” This is because many business bloggers don’t have enough clarity about their blogging goals. Here’s how I help my clients solve this problem. (Image: freedigitalphotos.net ). Define your business Ps & Q (3 Ps + 1 Q): What Problems do you solve?

Blogger 149