October, 2011

Writing on the Web

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Memory + Emotional Attention = Content Marketing

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services.

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5 Reasons Content Marketing is Getting Harder

Writing on the Web

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well).

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Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Here’s another model based on only 4 drivers. 4 Drives in a Nutshell.

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5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.

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5 Content Marketing Questions: #3 What’s Possible?

Writing on the Web

#3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 Whats Possible?" width="110" height="73" /> In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear.