September, 2011

Writing on the Web

article thumbnail

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)?

article thumbnail

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Writing Web Content that Gets Results: Questions

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because marketing people like new buzzes.

Content 151
article thumbnail

Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers.

article thumbnail

Edit Your Content: 12 Things NOT to Miss

Writing on the Web

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil.

Wikipedia 155
article thumbnail

Starting a Business Blog? Read Me First

Writing on the Web

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back. It reminded me of something I once heard… About 20 years ago I was recovering from an illness and to avoid being bored, I took up needle work, you know, cross-stitching designs on canvas wi

article thumbnail

5 Blog Writing Lessons from the U.S. Open Tennis Championships

Writing on the Web

Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. (Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about it, and you realize it’s time to move on to something else.