| | | Writing on the Web | | | | 8 articles |
| Page 1 of 1 | Previous | Next | WRITING ON THE WEB SEPTEMBER 27, 2011 5 Content Marketing Questions: #1 What’s the Problem? In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. few sentences will do. | WRITING ON THE WEB SEPTEMBER 16, 2011 Edit Your Content: 12 Things NOT to Miss Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. Here’s what I look for: Language. Review for commas, semi-colons , ellipses and em dashes. The important thing is for it to read well, read clearly. Formatting. | | | | | |
| WRITING ON THE WEB SEPTEMBER 12, 2011 Top 10 “Ego” Blogs: Get Inspired, Write Better I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. It’s worth studying their blogs to learn the ways they write and include their personalities. What do you think? | WRITING ON THE WEB SEPTEMBER 24, 2011  Writing Web Content that Gets Results: Questions The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because marketing people like new buzzes. | WRITING ON THE WEB SEPTEMBER 4, 2011  5 Blog Writing Lessons from the U.S. Open Tennis Championships Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about it, and you realize it’s time to move on to something else. Mix it up. | WRITING ON THE WEB SEPTEMBER 8, 2011 Starting a Business Blog? Read Me First I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back. It reminded me of something I once heard… About 20 years ago I was recovering from an illness and to avoid being bored, I took up needle work, you know, cross-stitching designs on canvas with yarn. One day as I was completing a big canvas, I was listening to a motivational speaker. | | | | | | | |
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WRITING ON THE WEB | FRIDAY, SEPTEMBER 30, 2011  5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. 2 Why Hasnt This Problem Been Solved?" width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? How is it they haven’t solved their problem? MORE >> -
WRITING ON THE WEB | TUESDAY, SEPTEMBER 20, 2011  Compelling Content: What Are Your Readers’ Hot Buttons?
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. Use emotional words and phrases, and think about triggering their hot buttons. Some of these are: The desire to be first. MORE >>
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