Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs.

Lead Scoring 136

Lead Scoring Lead Ranking Digg Differentiation 136

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think.

Personalization 175

Personalization Content Marketing Brand Identity Branding 175

Writing on the Web

NOVEMBER 10, 2010

You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? First, let’s review the right and left brain functions… The left hemisphere is the center of linear thinking such as language, logic, and mathematics. The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration.

Content Marketing 152

Content Marketing Digg Content Buzz 152

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes. Here’s what else grabs the attention of male brains….

Content Marketing 153

Content Marketing Digg Paid Search Agency Content 153

Writing on the Web

NOVEMBER 8, 2010

Something’s wrong with the way marketers are trying to reach people over 65. I know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening.

Peer-to-peer 146

Peer-to-peer Digg Urgency Marketing Buzz 146

Writing on the Web

NOVEMBER 4, 2010

Hi, my name is Suzanne Bird-Harris. I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies.

Digg 136

Digg Work Management Blast Campaigns Webinar Metrics 136

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. But we often say that, when in fact the reason we don’t have time is because we’re not sure what exactly what we’re supposed to be doing, or how to do it.

Business Blogging 133

Business Blogging Blast Campaigns Business Class 133

Writing on the Web

NOVEMBER 2, 2010

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim.

Blogger 140

Blogger Tips Digg Traffic 140

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. But it’s also a good chart for anyone working with a V.A. or assistant who needs to take over some of the tasks for you.

Tips 144

Tips Digg Social Media Buzz 144