Tue.Aug 02, 2011

Writing on the Web

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Landing Pages: Get Readers to Take Action

Writing on the Web

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?