7 Ways to Format Blogs to Engage Readers’ Brains
Writing on the Web
JUNE 16, 2011
What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. It’s the bait on your fishing hook which draws people over to your blog site to read your stuff.
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