The Value of Qualitative Results in a Case Study
WriteSpark
AUGUST 3, 2011
There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. All is well until you get into the interview and discover one significant shortcoming: The customer hasn't measured quantitative results, isn't willing to disclose them, or the results are weak.
139 
Let's personalize your content