Is It a Case Study or Just a Testimonial?
WriteSpark
JULY 6, 2010
You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. Several factors can contribute to this scenario: A reluctant customer. Although the interview may have been agreed upon weeks ago, when it actually happens the customer may prove reluctant to talk.
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