Interviews Part 1: Are you interviewing or just chatting?
WriteSpark
APRIL 6, 2010
When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project. And you want customers to feel comfortable in sharing their feedback or information for publication. But sometimes small talk and an informal conversational style can take the interview off-track, where you are just chatting, not getting the most useful ans
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