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OCTOBER 5, 2011 Is Your Topic Worthy of a White Paper?
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. But of course, not every topic is suitable.or even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? Recommends evaluation factors for a technical decision-maker.
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