Is It "Use It or Lose It" Time For Your Marketing Budget?
WriteSpark
NOVEMBER 2, 2010
The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle. Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper.
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