Insist on the Right Copywriter
WriteSpark
SEPTEMBER 21, 2010
If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects? You may be better served by bringing in your own freelance writer to work with the agency, especially for certain situations and projects.
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