January, 2010

WriteSpark

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Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. In part it is because as a writer, I certainly have a bias for the written word. But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it c

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New Year, New Projects, New Writer?

WriteSpark

You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. Is it time to expand your list of project resources with new freelance writers? You may already have a good working relationship with one or more freelancers.great! But as the pace of marketing activity picks up throughout 2010, you may need additional freelance copywriters for when: Your current writers are too busy.