WriteSpark
JULY 30, 2009
Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Technology B2B websites.
WriteSpark
JULY 21, 2009
If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies. Today, the forum sponsors two large professional development conferences yearly, publishes best practices and research reports, and presents insightful articles in a blog and monthly n
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