Refresh Your Best Marketing Content
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging
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