WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? A lot about missed opportunities for engaging prospects and motivating them to make a purchase. I create art quilts as a hobby and at a recent trade show I eagerly picked up a catalog from a well-regarded specialty thread manufacturer. With hundreds of threads on the market, I was looking for detailed guidance about the qualities of each thread, its best application in terms of projects and

Trade Show 150

Trade Show Copywriting Marketing Prospects Purchase 150

WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? A lot about missed opportunities for engaging prospects and motivating them to make a purchase. I create art quilts as a hobby and at a recent trade show I eagerly picked up a catalog from a well-regarded specialty thread manufacturer. With hundreds of threads on the market, I was looking for detailed guidance about the qualities of each thread, its best application in terms of projects and

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120