Where in the World are Your Twitter Followers?

A great post at Mashable introduced me to Tweepsmap, a start-up that puts all your Twitter followers on a map. It’s fun but it also has real business value - as you can see where in the world people follow you. It was interesting to me that - despite being in the US, Australia is a big follower.

Launched in October, the tool helps Twitter users learn if their campaign is successful in a targeted region. For example, if your Twitter campaign is targeted toward Chicago residents, TweepsMap helps you see how many of your followers are actually located in Chicago.

“One of the most important aspects of a campaign is to measure location to see where your followers are and if they are engaged or not,” says Samir Al-Battran, founder of TweepsMap. “TweepsMap helps you learn whether you need to adjust your campaign to reach your targeted audience.”

After authorizing the TweepsMap API, it generates a color-coded map with Twitter birds spread across it to show the number of followers in that specific location — red birds represent the largest number of followers, and yellow represents the second largest number.

One of the challenges with TweepsMap is that less than 10% of Twitter users do not add accurate locations on their Twitter accounts, says Al-Battran. Most users only add their country or state instead of their residing city. That’s why most of the Twitter birds on the TweetsMap represent the number of followers in a country rather than in a city.

The site now has about daily 1,000 users and Al-Battran plans to expand TweepsMap by launching premium services in the future for larger Twitter accounts.

To test the service I ran it against my about 4100 followers and here is where they are located. The USA is first (red bird) and Canada is second (yellow bird.) But my followers come from all over the world - and I’m honored.

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Jeff Ogden is the Founder and President of Find New Customers and the host of Mad Marketing TV every week. On weekends, he’s a dad, husband and an avid, but lousy, basketball player.