Write a White Paper for Business or Technical Readers?
WriteSpark
AUGUST 10, 2010
I was invited recently to contribute a guest post on the question of writing for business decision-makers versus technical buyers. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know. Read my advice for writing technical white papers today. This post appears on the excellent Connect the Docs blog, developed by marketing expert Ambal Balakrishnan.
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