Tomorrow People
OCTOBER 31, 2012
With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time.
markempa
OCTOBER 28, 2012
Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. Having conducted business in the region for nearly 50 years, GHT was certain any fresh opportunities would come through its well-established community relationships.
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Marketing Insider Group
NOVEMBER 1, 2012
When done right, effective marketing will generate a quantifiable “multiplier effect.” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” I believe that the most important words in marketing are “thank you. ” Because when you create great content, your readers will share
ViewPoint
OCTOBER 30, 2012
Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KoMarketing Associates
OCTOBER 30, 2012
Everyone always says pets are smarter than people. Don’t they? Well, maybe not, but it can certainly be argued that animals, that lovable Lucy or that mischievous Milo, understand more human language than we give them credit for. What does this have to do with marketing? Well, nothing. But no one ever said that thinking outside the box was easy. So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napp
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tomorrow People
OCTOBER 31, 2012
'With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time.
Digital B2B Marketing
OCTOBER 30, 2012
Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment?
Marketing Insider Group
OCTOBER 30, 2012
Right now, there is a huge “Frankenstorm” churning winds and rain outside my house. My lights are still on but they are flickering… Despite the seriousness of this storm, my 4 little kids are mostly concerned with whether Halloween is going to come off as planned. As the world watches my little corner of the world, a young family is grieving the loss of 2 beautiful little children.
Biznology
OCTOBER 31, 2012
Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Writing on the Web
OCTOBER 31, 2012
Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to the people who need it.
Digital B2B Marketing
NOVEMBER 1, 2012
Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.
The Point
OCTOBER 31, 2012
If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. • How to use links and tags to generate better search rankings and more leads …. • 3 critical techniques for more effective post titles …. along with tips o
Biznology
NOVEMBER 1, 2012
Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
OCTOBER 27, 2012
Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? If you ‘re at all serious about social marketing, and don’t have a line item budget for promoting Facebook posts in 2013, you need to add it.
Direct Response Coach
OCTOBER 29, 2012
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.].
B2B Marketing Traction
NOVEMBER 2, 2012
If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. But when I log in to your form and provide my name and email address, you better deliver what you offered in the first place. Don’t take me down the rabbit hole of your choosing or do a bait and switch and try to get me to buy something else.
Biznology
OCTOBER 29, 2012
Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Taking it look at the past two years, Google has put a very strong emphasis on social media by creating Google+ and shortly after, the ability for authors to tie their content to their Google
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Convince & Convert
OCTOBER 30, 2012
Rick Wion, McDonald’s @rdublife. Rick Wion , Director of Social Media at McDonald’s , joins the Social Pros Podcast this week to talk to us about McDonald’s social media monitoring strategy, how his team handles millions of social mentions per day, what they’ve done create so many positive brand advocates, and, of course, whether the McRib will make an appearance again this year.
Adobe Experience Cloud Blog
NOVEMBER 1, 2012
by Dayna Rothman What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
B2B Marketing Traction
NOVEMBER 1, 2012
Did you know that Facebook will allow anyone to create a Facebook Company Page? With someone else’s – maybe your – brand? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit.
Biznology
NOVEMBER 2, 2012
Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Convince & Convert
NOVEMBER 1, 2012
Everyone has a different opinion on how to land a date. Some say it takes persistence. To others, it’s all about being in the right place at the right time. In any case, before the dinner and the dancing can happen, someone has to make a move and put it on the line. It can be risky, but getting a hot date is always worth it. Now, I’m not saying that there’s anything particularly romantic about video marketing, but as I consider the best dating advice I’ve ever received, i
Adobe Experience Cloud Blog
NOVEMBER 2, 2012
by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. The internet is a resource for information – for anything, and everything. Advertisers knew this trend was coming as more and more people started moving towards the online world.
Industrial Marketing Today
NOVEMBER 1, 2012
I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
The ROI Guy
NOVEMBER 1, 2012
At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8 percent increase from 2012 projected
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Convince & Convert
OCTOBER 31, 2012
I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. If I said the name of the organization, you would instantly recognize it. It is huge and it heavily depends on its community network to spread its message and ensure success. Lately, however, that community has floundered, stuck in old methodology and unable to connect with a fresh audience.
Adobe Experience Cloud Blog
OCTOBER 31, 2012
by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond.
Integrated B2B
NOVEMBER 1, 2012
I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor.
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