Sat.Dec 18, 2010 - Fri.Dec 24, 2010

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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Not because of what I had to say but because I made it difficult to understand.  Although it received tremendous notice, it seems that it was just not conversational enough and was a bit too academic.  Thanks to Lou Dubois from the Customer Collective for his editori

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Happy Holidays from Patsi & Rob

Writing on the Web

It wasn’t easy getting the Hubby to put on his Mariachi costume and all, but I finally convinced him with a can of Mexican jumping beans… If you haven’t subscribed to JibJab , maybe this is a fun time to do so? All the best for 2011! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this!

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Webbiquity 2010 Christmas Card

Webbiquity

Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

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A Christmas Story

Tony Zambito

Image by A. Davey via Flickr. As this year draws to a close, I wish to extend my warmest wishes for a wonderful hoilday time to all.  Also, many thanks to those who have read my articles and offered encouragement.  I look forward to returning the first week in January after spending time with family and friends.  I leave you with a marvelous and inspirational Christmas Story from one of my favorite authors, Paulo Coehlo: Our Lady’s juggler.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Top Ten Musings for Holiday Cheer

Writing on the Web

Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. I share them with you to cheer you up as we enter a Holiday week in many countries throughout the world.

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The 5 Critical Social Media Skills You Need to Disperse

Convince & Convert

Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in your company is in marketing, whether they want to be or not.

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Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. The problem with this is most B2B firms misunderstand social or end up implementing tactics without any strategy.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. manufacturing. This is the time of the year when most of us tend to reflect upon the year that is coming to an end and look forward to the coming year with renewed hope.

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The Dirty Secrets of Time, Priorities, and Honesty

Convince & Convert

Tweet I hate excuses. And the one I despise most of all is “I don’t have time.&# Bullshit. You can find the time. It exists. You choose not to devote the time, and there’s a big difference. I don’t work out. (people that have met me in person are LOLing about the understated nature of that last sentence) Sure, I’m a busy guy.

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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

by Phil Fernandez Last week, I discussed the intensifying business imperative for growth , especially as companies large and small continue to grapple with the continuing aftermath of the worst recession since the Great Depression. In that post, I outlined several broad business strategies that smart corporations are now embracing to seize the day and accelerate their revenue performance and results as the economic recovery finally starts to pick up steam.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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EXit LIBRIS: Evolving Reading Habits in a High-Tech Era

MLT Creative

Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Meaning “From the Library of;” a label applied to the inside front cover of books identifying the owner of a book; bookplate. When a fellow book-reading friend gave me a lovely package of bookplates for my birthday, I recalled some not-so-recent book purchases and thought, “Gosh, how long has it been since I read a real book cover to cover?

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Tweet Guest post by Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire.

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7 Ways to Generate More Sales Revenue with Marketing Automation

Adobe Experience Cloud Blog

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Read the detailed summary below or download the full webinar here. 1. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

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Transforming Sales and Marketing Operations to Revolutionize Revenue Performance

Adobe Experience Cloud Blog

by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series. During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., (like Marketo’

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top Ten B2B Marketing Mistakes and How To Avoid Them

Marketing-Gimbal

A few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download. In this ebook ten broad categories of mistakes were identified that B2B marketers.

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3 Metrics to Prove to Your Boss That Social Media Marketing is Working

Hubspot

Congratulations! You were able to convince the social media skeptic in your boss to let you spend some time on social media marketing. Let's say you've been trying it out over the past few months -- you're tweeting, managing a Facebook presence for your company, and publishing content links to LinkedIn and other social media sites. That's all well and good, but what do you do when your boss approaches your desk to request an update on how your time spent in social media-land is generating measur

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.