Sat.Jan 03, 2009 - Fri.Jan 09, 2009

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Company-Level Data in Demand Generation Systems

Customer Experience Matrix

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company. This is a topic we do cover in the Guide, but not in the detail he needed.

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My book is now available on Kindle

markempa

I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service. Here’s an overview of Kindle: Kindle is a portable reading device from Amazon.com that allows you to download books, blogs, magazines, and newspapers in less than a minute. It’s a wireless device, so there’s no PC and no syncing required.

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The Sin of Inclusion

Buzz Marketing for Technology

The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into. While I agree with all 5 traps that he identified - I felt this one trap - the Sin of Inclusion - is really at the root of it all.

Verticals 100
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marketing action plans

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Action Plans Effective Marketer Principle 3: Develop Action Plans Now that you have identified the most important thing to be done now and making sure it will contribute to the company’s goals (see previous post), is time to develop action plans.

Planning 100
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Raab Marketing Automation Webinar on January 14

Customer Experience Matrix

Just a brief note to let you know that I'll be giving a Webinar on "How to Get the Most Value from Your Marketing Automation System" on Wednesday, January 14 at 4 p.m. Eastern / 1 p.m. Pacific. You can register at [link] This is part of a two-day Marketing Automation Summit organized by BrightTALK , a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences.

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Secrets of Starting a Wiki – a podcast with Eugene Lee

Buzz Marketing for Technology

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams! I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration!

Wiki 100
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8 principles of effective managers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking 8 Principles of Effective Managers Peter Drucker fans will recognize the subtitle of my blog “Effectiveness is a discipline and it can be learned&# as one of his famous quotes, and this pretty much sums up my thoughts on it.

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60 Most Wanted Photoshop Tutorials, Brushes,PSDs and Resources

JotForm

For months, we have been bookmarking interesting, useful and creative Adobe Photoshop tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done.

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Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig! Enjoyed doing the interview.

Opinions 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 was cited most frequently.

Web 2.0 100
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what is an effective marketer?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#. An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company.

Planning 100
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Unleash Your House Database with Lead Nurturing

Adobe Experience Cloud Blog

Five Tips for Effective Lead Nurturing. Like most companies, you have probably built a significant database of prospective customers. It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. That database is a significant asset that gets undervalued at most companies. Think about it: if your average cost per new contact is even just $20 (a low assumption) and you have a modest database of 250,000 contacts, then your house database is a $5 million ass

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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car." And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources

Research 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Best of 2008: SEO Guidance, Part 1

WebMarketCentral

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of

SEO 25
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new year's resolution: share ideas

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized.

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Sales Lead Management: Thought Leadership with Aaron Ross

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I've long been a fan of his blog Build a Sales Machine and I learn something new every time we interact. 1. Tell us a little bit about how you got into marketing, and what you like most about it.

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First Appointment = First Date

Smashmouth Marketing

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. Some will be good, some will be great, every once in a while there will be a complete dud.

Gartner 100
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name.