SendX
APRIL 24, 2024
In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.
Webbiquity
APRIL 24, 2024
Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.
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Only B2B
APRIL 24, 2024
Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase.
Salesforce Marketing Cloud
APRIL 24, 2024
Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
readwrite
APRIL 24, 2024
At least 18 government websites in the U.K. and the U.S. send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2BMarketing.net
APRIL 24, 2024
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear.
Seismic
APRIL 24, 2024
Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. In previous articles, we’ve covered everything from measuring enablement success to blended learning programs.
Optinmonster
APRIL 24, 2024
Are you struggling to convert your website visitors into leads? Do you want to learn how to add an announcement bar on the Shopify site to improve your conversion rate? An announcement bar, also called a website notification bar , floating bar , or hello bar helps you communicate about new product updates or important announcements to your site visitors.
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