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| Page 1 of 1 | Previous | Next | WORKFACE JANUARY 3, 2012 Web 4.0: The Era of Online Customer Engagement In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. 2012 is ushering a new era where companies who don’t get customer engagement will be left to compete for the scraps. I’m not talking about luddites holding your company back. After all, you have a web presence. You’ve been dabbling with social media for a few years now. You proactively work on your customer experience strategy. Well, it’s not enough. | WORKFACE JANUARY 5, 2012 How Weird are We? By: Harvey Mackay. For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product. How will it benefit them? Let's use envelopes as an example. What sets your very ordinary product apart from all the other envelopes that your customers can choose from? Your selling strategy. How you sell. The relationships you have built with the buyers. The pricing, quality and delivery that you are able to promise, and then the follow through. | | | | | |
| WORKFACE JANUARY 17, 2012 6 Billion Kings – Why Your Approach to Customers Must Change Customers are often referred to as “consumers” for a reason: they pay for consumption. We buy and use things; it can be throwaway commodities, state-of-the-art electronics, or even ideas. We take resources and utilize them as-is, or blend and mold resources for new or more complex use cases. In the past consumption was driven by necessity, that same mother of invention. Today however, consumption is primarily governed by a precept of kingly entitlement. In short, we have idle time and ample resources; both of which are (pun intended) consumed with the act of consumption. Churn? | |
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