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DECEMBER 1, 2011 HaaS (Human as a Service)
You're probably familiar with SaaS (Software as a Service) and PaaS (Platform as a Service). Workface has something special planned for Q2 2012. Around that time we will be releasing HaaS (Human as a Service). More information coming Q1 2012 at www.HUMANasaSERVICE.com. The mission at Workface is to improve the business success of our customers by providing superior software that makes Internet commerce more human. We can barely contain our excitement for the new HaaS solution. Alas, all good things come in time. If you'd like insider information, please feel free to contact us
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DECEMBER 5, 2011 How to be Where Your Customers Are – In the Digital Flesh
There is no doubt that if you have a company website you have definitely seen it evolve over the last decade. It started out simply as a digital version of the fancy full color brochures your marketing department paid bucks to have printed up. This was the classic Static Brochure website. Then, along came technologies that allowed your website to display information that came out of a database. This was pretty sweet because your website had the changing dynamic feel to it. And your website visitors started to return more often to see what had changed and what was new. So what's next?
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DECEMBER 7, 2011 Workface Annouces the "Chat Live" Status Button
We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. There are buttons for RSS feeds, buttons for Facebook Connect, the Google +1 button, and a myriad of other buttons that are designed to help our website visitors engage more deeply with our brand. Well, Workface is proud to annouce the first version of the Workface Status button. It's small, but oh so powerful! It's the closest thing to having a real meeting embedded right on your website. This isn't just for your business, it's for you! What Does It Do? Chat now". How cool is that?
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DECEMBER 6, 2011 How to Double Your Website Visitor-to-Customer Ratio
It happens – sometimes – several times a day. You know what I’m talking about. The phone rings and you don’t recognize the name or the number. So, you let it ring through to voice mail. As a marketer you understand why businesses cold call. In fact, you may even fund programs yourself for the benefit of your business. It’s all a matter of understanding your ratios. Typically in a B2B environment you might expect what, one sale for every 60 to 120 calls made? Why are these ratios so poor? Think about it honestly. Cold calling is annoying. It’s expensive.
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DECEMBER 1, 2011 Conversion Rates: Interventions with Ghosts Visiting your Website
In the last month you had 5,000 visitors to your website. You've learned from the sales department and CRM log files that 8 of those people picked up the phone and called you from your website. Another 17 people filled out the "contact us" form at your website. Finally, 13 people emailed you at your generic info@company email address. In total, you generated 38 leads on 5,000 visitors, giving you a 0.76% capture rate. Of those, you turned 6 into customers for a dismal 0.12% conversion rate. So, (cough, cough) who are the other 4,962 visitors and why didn't they convert? Accidental visitors.
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WORKFACE Cutting Through the Social Media Noise
| MONDAY, DECEMBER 19, 2011
I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social? You've got to be joking! Social is everywhere! But that was exactly his point. The noise factor has increased so dramatically in our social feeds (think automated check-ins and what I'm listening to) that it is drowning out the very things that make social valuable. In other words, when you make sharing too easy the human connection is lost. That's a profound point. This got me thinking about noise and trust. MORE >>
WORKFACE A Philosophy of Humanlike Customer Communications on the Internet
| FRIDAY, DECEMBER 9, 2011
A burgeoning trend in online technology development is to improve customer experiences by making digital encounters “more human” But what exactly does being “more human” mean? There doesn’t seem to be a satisfactory answer to this question yet within the Internet pundit community. Until this question is dealt with in a meaningful way, new web-based technologies may fall short of market desires. To answer the question of what it means to be a human on the Internet , we first need to assume that online technology can provide a humanlike experience. MORE >>
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