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| Page 1 of 1 | Previous | Next | WORKFACE OCTOBER 17, 2011  Sales Leads Are Best Served Hot Leads: every sales person wants more of them and every marketing professional feels pressured to produce them. Not just any leads though. The good leads. The qualified ones. As Jack Lemmon would have put it, the Glengarry leads. According to recent research from MarketingSherpa , 78% of marketers place “generating high-quality leads” as their top priority. So, what makes a lead good? | WORKFACE OCTOBER 19, 2011  Creating Great Digital User Experiences for Your Next Wave of Customers In an outstanding piece on Harvard Business Review, Users Are the New Growth Engine , Aaron Shapiro warns CEOs who “won’t acknowledge the impact digital technology is having on their business,” may not be around in five years. Shapiro makes three main points: Online commerce will affect more than half of all consumer purchases by 2012. Grow your user base and customers follow.” | | | | | |
| WORKFACE OCTOBER 24, 2011 Chat Sucks, Spin Sucks, Trust Rocks We all hate "spin" - a story that is self-serving for the teller rather than the plain, honest truth. That's why Bill O'Reilly's book The No Spin Zone made the New Yorks Times best-seller list and why Gini Dietrich's Spin Sucks blog has become so popular. Speaking of which, check out Workface founder Lief Larson's guest post there today, Three Ways to Increase Engagement on Your Website. Lief's post explains that legacy online chat sucks for the same basic reason spin sucks—because it doesn't engender trust. You have no idea who is on the other side of that chat window. | |
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