Measuring Facebook Fan Engagement Beyond the Like
Convince & Convert
JUNE 23, 2011
Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads.
Let's personalize your content