Mon.Jun 20, 2011

article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seein

article thumbnail

Why You Must Nurture Your Dream Clients

ViewPoint

We are honored to have Anthony Iannarino as a guest blogger this month. Anthony is President and CSO of SOLUTIONS Staffing , Director of B2B Sales Coach & Consultancy , and author of The Sales Blog. Over at The Sales Blog, I write about dream clients. Your dream client is the prospect for whom you can do jaw-dropping, breath-taking, earth-shattering work.

Blogger 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. 2. Industry Trends – how is your industry/space changing?

Webcast 179
article thumbnail

Better B2B segmentation: Four steps and a case study

Savanta

Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “ it’s where networking feels like a party ”. However, I declined for two reasons. I live in London. I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. (First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) When clients ask, “How do you find time to post on all your blogs?

Tips 152

More Trending

article thumbnail

A Tough Road for Marketing Automation

The Effective Marketer

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit.

article thumbnail

The First Conversion: Why Repeat Visits Matter

Biznology

Image by Omar Omar via Flickr. by Tim Peter. Gentle reader, I am about to provide you the most blatantly obvious advice you'll ever receive. No need to thank me. I'm happy to do it. And if you wonder why I'm spending any time on this, it's because sometimes the most obvious facts are also the most overlooked. We all like to say "hindsight is 20/20," right?

article thumbnail

Charging into social media

Wondering Out Loud

This space is normally reserved for my observations about social media as it pertains to marketing, especially in the B2B space. While this post is not a complete departure, it is somewhat outside the norm. I was recently asked to play with and review the new Droid Charge by Samsung for Verizon Wireless. Fortunately for me the offer came just before I was to leave for Seattle on a business trip.

article thumbnail

10 Fantastic Marketing Presentations To Watch Today

Hubspot

Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. Take some time to catch up on what other marketers have to share by taking a gander at some of the awesome marketing presentations below we've culled below. 1.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports

readwrite

Contrary to the beliefs of some Internet entrepreneurs, local news and advertising is not dying. If advertising professionals can be believed, targeted local advertising is one of their primary goals, with the market expected to grow to $35 billion by 2014. Local news aggregator Topix held a “State of Local Online Advertising” survey with some of the top U.S. advertising agencies.

article thumbnail

3 Reasons Why Marketers Get No Respect

Hubspot

The only person marketers have to blame when they get little to no respect is themselves. You can whine all you want about how your sales department doesn’t appreciate all the leads you get for them , how your boss is ignorant and doesn’t understand your strategies, or how finance shouldn’t question your expenses for a direct mail campaign.

article thumbnail

How Do You Measure the Influence of Marketing Messages?

Customer Experience Matrix

My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. But it’s worth a separate discussion because it’s such a common question – and, unlike so many measurement problems, this one actually has an answer. Let’s start with the original impetus.

article thumbnail

How to Find the Time to Create Content [Marketing Cast]

Hubspot

Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times. This is why we wanted to address this question in today’s Weekly Marketing Cast : Stop Looking for Excuses.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

3 Ways Marketing Automation Can Help Your B2B Marketing Evolve

Adobe Experience Cloud Blog

by Maria Pergolino Today’s B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they are looking for relationships, too. Hence, the rise of marketing automation. It has now become a must-have tool that B2B marketers shouldn’t do without. This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale.

article thumbnail

3 Opportunities for Sharing the SEO Workload

Hubspot

There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times. One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work. If you are doing search engine optimization for an organization with other employees, especially an inside Sales or Marketing team, there are often other resources that you can take advantage

SEO 45
article thumbnail

7 Tactics to Delete From Your Social Media Strategy NOW

Hubspot

Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem with many social media strategies though, is that they are bloated and overstuffed with "social media junk.". The problem is that, as marketers, we have limited staff time and budgets.