Sat.Feb 18, 2012 - Fri.Feb 24, 2012

What Works - What Doesn't

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. ”).

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Topsy Example My post on G+ and SEO is more than a month old.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

The six elements of human behavior that drive social media

grow - Practical Marketing Solutions

You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint. Altruism. Hedonism. Homophily. Memetics. Narcissim.

Lead Generation Checklist

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. Apple’s Keynote has earned staunch support from the design community. So what’s a novice presentation designer to do?

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  One emerging insight is that of buyer choice.  that orbit them. 

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. Sometimes your truly great content flops. It's a nasty shock. After all, you have done everything right. You have carefully avoided promoting your own products and services. No one can find it.

Paper 95

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline. The fast-growing marketing services firm has built a solid reputation by assisting companies like Microsoft with customer references and evidence. I've followed the firm and gotten to know a few folks via social media the past few years.

B2B Marketing Trends for 2016

Lead Generation or Demand Generation? It’s All Just Content Marketing!

B2B Marketing Insider

Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. Many marketers focus on leads instead of the larger demand picture.

The Two Core Elements of B2B Social Media Marketing Success


There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. One reason is that buyer personas have been oversimplified and have lost touch with their original intention. Please outline those seven ways. Who should care about buyer modeling?

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

by Joe Chernov | Tweet this Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius. They are either denim or Dockers. This deck brings those disparate worlds together. View more presentations from Eloqua.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.

Lead Nurturing for Software Trials


They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on trial conversion optimization that I wrote over a year ago. Tip 1: Start Sending Email Now. Are you sending follow-up emails to your trial registrants yet? If not, start doing so today. Conclusion.

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]


Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Well done, IMPACT, you captured the inbound process beautifully!

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Junta 42

Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry ( content acceptance, talent and technology ) no longer exist for brands to get into the publishing arena. From John Deere to Coca-Cola , the power of story has never been stronger, or more important for brands and its customers.

The B2B Demand Gen Marketing Playbook

The Best Content Marketing Infographics on the Planet

Junta 42

Okay…I get it. Infographics are in. Especially ones for content marketing and social media. hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The History of Content Marketing. Like this infographic? Get more. content marketing information from the. Content Marketing Institute. Like this infographic?

Viral High, Viral Hangover

grow - Practical Marketing Solutions

A guest post by {grow} community member Adam Toporek. A few weeks ago, a blog post of mine went viral on Twitter. Since I am not very technically oriented, I thought an interview with my server could shed some light on this unique Twitter event. I met My Server at a swanky Silicon Valley server farm. He was sitting at the maintenance rack sipping a wire full of alternating current when I arrived.

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How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation Blog

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach.  A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. ” I feel his pain. They could care less about clicks or responses.

Plan 73

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts.

A Content Formula for Complex B2B Organizations

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry. heard these two women banter back and forth about things they were pinning and patterns, etc. know you and it will be like crack!

Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13

Fearless Competitor

Special Guest: Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies. Paul’s website: [link]. During this episode, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. — MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

CMO 68

Pinterest math. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Savvy Speaks: Top Tips for Copy that SELLS

Savvy B2B Marketing

As a marketing professional, we're sure you have a lot of tricks and best practices up your sleeve. This week we asked ourselves to dig deep and come up with the ONE tip that makes B2B copy that really works for our clients. Stephanie. Make it clear why readers should make this move (i.e., the benefits of doing so) and make it easy to take the step. Jamie. Do your research. Heather. Wendy.

Six Key Steps to Successful Marketing Automation Adoption

Social Media? #WTF

B2B Marketing Insider

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Then I am going to introduce the class to Kevin Cassidy who manages the @ SAP twitter and other social media accounts for SAP. Photo Source.

Follow every Mad Marketing TV guest on Twitter here

Fearless Competitor

Twitter List of Mad Marketing TV guests. Jeff Ogden, host of the popular marketing show, Mad Marketing TV , created a. Twitter list of all the guests on the show. Click the link to follow all these marketing gurus. As guests appear every week, the list will grow. Mad Marketing TV is sponsored by Act-On Software – marketing automation for the Fortune 5,000,000.

Five Dumb Things That Unrock Trade Shows

B2B Marketing Unplugged

Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). Let’s look at this booth. It’s a 20 by 20. That’s a lot of real estate for this poor guy to cover. No wonder he needs a rest at 10am. Plus it’s soooo boring. There’s nobody in the booth.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation

8 Ways to Create More Effective Lead Generation Programs

Weekly Wrap-Up: February 24th

Savvy B2B Marketing

It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. In the meantime - what are your plans for the 29th? It's kind of special, being a leap year and all. Doing anything to celebrate this extra day in the Year of the Dragon ? Whatever you're up to - we wish you a great weekend and a fabulous last day of February. See you on the other side! B2B ROI: Marketing is Not a Candy Machine by @ kathleenschaub of @ IDC.

My Love/Hate Relationship with B2B Events


I have a confession to make.  I have a love/hate relationship with marketing events, a fair share of which I attend each year.   At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people.  Events also provide a great opportunity to connect with respected colleagues, partners and client, getting face time that is otherwise so hard to come by.  However there are a few aspects that I hate when it comes to events. We just have to!” 

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. The show with Brian will be filmed at the end of March and will publish in early April. “ The line-up of guests on Mad Marketing TV is incredible.

Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions


You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. The next logical step is to start your own discussion in one of your groups. But just trying to see your name online or get noticed is not the way to begin. You’ll want to think about why you want to start your own discussion. Benefits to Starting a Group Discussion.

Why B2B Content Strategies Are Paramount for Generating Quality Leads