Sat.Feb 18, 2012 - Fri.Feb 24, 2012

What Works - What Doesn't

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. ”).

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Topsy Example My post on G+ and SEO is more than a month old.

The six elements of human behavior that drive social media

grow - Practical Marketing Solutions

You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint. Altruism. Hedonism. Homophily. Memetics. Narcissim.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. Apple’s Keynote has earned staunch support from the design community. So what’s a novice presentation designer to do?

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline. The fast-growing marketing services firm has built a solid reputation by assisting companies like Microsoft with customer references and evidence. I've followed the firm and gotten to know a few folks via social media the past few years.

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  One emerging insight is that of buyer choice.  that orbit them. 

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. Sometimes your truly great content flops. It's a nasty shock. After all, you have done everything right. You have carefully avoided promoting your own products and services. No one can find it.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation Blog

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach.  A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. ” I feel his pain. They could care less about clicks or responses.

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Lead Generation or Demand Generation? It’s All Just Content Marketing!

B2B Marketing Insider

Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. Many marketers focus on leads instead of the larger demand picture.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

by Joe Chernov | Tweet this Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius. They are either denim or Dockers. This deck brings those disparate worlds together. View more presentations from Eloqua.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. One reason is that buyer personas have been oversimplified and have lost touch with their original intention. Please outline those seven ways. Who should care about buyer modeling?

Lead Nurturing for Software Trials

LeadSloth

They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on trial conversion optimization that I wrote over a year ago. Tip 1: Start Sending Email Now. Are you sending follow-up emails to your trial registrants yet? If not, start doing so today. Conclusion.

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Junta 42

Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry ( content acceptance, talent and technology ) no longer exist for brands to get into the publishing arena. From John Deere to Coca-Cola , the power of story has never been stronger, or more important for brands and its customers.

The Best Content Marketing Infographics on the Planet

Junta 42

Okay…I get it. Infographics are in. Especially ones for content marketing and social media. hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments. The History of Content Marketing. Like this infographic? Get more. content marketing information from the. Content Marketing Institute. Like this infographic?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts.

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]

Hubspot

Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Well done, IMPACT, you captured the inbound process beautifully!

Grow Your Google+ Business Page with the Power of Sharing

WindMill Networking

Our moms and our kindergarten teachers told us again and again: “ It’s nice to share! ” But why? How does sharing make things better? Before long the smartest kids figured out that sharing increased the fun. When you shared, more kids wanted to play with you. They’d stay in the sandbox longer, and they’d share their cool stuff with you. Reshare them. Google

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Viral High, Viral Hangover

grow - Practical Marketing Solutions

A guest post by {grow} community member Adam Toporek. A few weeks ago, a blog post of mine went viral on Twitter. Since I am not very technically oriented, I thought an interview with my server could shed some light on this unique Twitter event. I met My Server at a swanky Silicon Valley server farm. He was sitting at the maintenance rack sipping a wire full of alternating current when I arrived.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Is Search Engine Optimization / SEO. Year : 2011. Views : 70,000+. Length : 3 Minutes. Learn SEO. Year : 2010.

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Pinterest math. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13

Fearless Competitor

Special Guest: Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies. Paul’s website: [link]. During this episode, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. — MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry. heard these two women banter back and forth about things they were pinning and patterns, etc. know you and it will be like crack!

Social Media? #WTF

B2B Marketing Insider

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Then I am going to introduce the class to Kevin Cassidy who manages the @ SAP twitter and other social media accounts for SAP. Photo Source.

Savvy Speaks: Top Tips for Copy that SELLS

Savvy B2B Marketing

As a marketing professional, we're sure you have a lot of tricks and best practices up your sleeve. This week we asked ourselves to dig deep and come up with the ONE tip that makes B2B copy that really works for our clients. Stephanie. Make it clear why readers should make this move (i.e., the benefits of doing so) and make it easy to take the step. Jamie. Do your research. Heather. Wendy.

How to Write Call-to-Action Copy That Gets Visitors Clicking

Hubspot

Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. Visitors focus on the words in text ads more than on the graphics. Don't shorten it for brevity's sake.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation