Sat.Dec 26, 2009 - Fri.Jan 01, 2010

What Works - What Doesn't

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B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation. Dianna, what are some of the marketing mistakes you see smaller companies making with regard to B2B marketing communications strategy, and what should smart marketers do instead? Second, strategy doesn’t match the objective.

Top 10 Content Marketing Articles of the Year

Junta 42

An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review ).    NOTE: for you content marketers, this is something you should do regularly, at least every quarter.  Find out what people are reading and passing along, and adjust your content calendar to suit. quick analysis on what readers liked and spread around to others: Lists - this is a recognition that people have limited time.  In truth, it doesn't really matter.

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. No topic got more buzz on our blog and others in 2009 than Social Media. We had 71 posts tagged with the Social Media topic. How Web 2.0 Are we making money yet?

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. The business owner said, “I didn’t know what to do with it!” Track results.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Then I found an article in ComputerWorld from 2004 (mid-decade) titled, Predictions for BI’s Future that made a number of claims.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Then I found an article in ComputerWorld from 2004 (mid-decade) titled, Predictions for BI’s Future that made a number of claims.

Ten blog posts that mattered

grow - Practical Marketing Solutions

I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. Esteemed blogger Danny Brown called this article “The best blog post of the year.  This post was a breakthrough in some ways. think this was kind of a watershed in the community’s evolution.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? Where do I get started? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Purpose. Persuade. Customer.

Think Small

Phoenix Rising

It's the day for New Year's Resolutions yet again. We're all making our lists of ways to be better people, do better things, spread joy to more of those around us.    What a worthy cause! So why wait til New Year's? We can make those same resolutions every day of our lives.    Every morning we can wake up, resolve to help out a fellow employee whose been having a rough time lately, smile at a gloomy stranger on the street or do that special something for a loved one whose been so good to us.  Small acts can make a huge difference.

Great Web Content Raises the Hairs a Bit

The Content Factor

Here's #6 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #6: Great Web content is emotional. It raises the hairs a bit.Whether you’re selling financial services to consumers or databases to businesses, remember: Companies don’t buy things; people do. So their purchase decisions.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What's the Plan?

Connect the Docs

As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan. Start your year off on the right foot with an editorial calendar that breaks your blogging and social media agenda down into manageable tasks. The calendar should plot out at least a month, and up to six months of content.

Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here. think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. So writing about this stuff is fun. hope you enjoy reading it as much as I do writing it. look forward to collaborating even more in 2010. Have a happy and safe New Year! The four components of social media management.

Thought Leaders are Curators of Content

The Content Factor

I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.

Nothing Left to Cut – Now what?

Bungalo

This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Here’s some of what owners and leaders can do to improve the revenue side of the equation in 2010. Strategy first, then goals. It’s easy to say, “Our goal is to increase revenue by 20%.” Set goals. The devil is in the details. Guaranteed.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. We reconnected in December and the product is now ready for its close up. The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user interface.

Why B2B marketers need to embrace deal marketing

Chris Koch

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? The answer is we don’t. Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. Once again, the answer is they don’t. The research confirms it. We don’t follow brands, we follow deals. Deals. We can’t do deals.

It's the Little Things

Phoenix Rising

I found inspiration on my way to a horse show. My trainer is always better with caffeine in hand, so I was motivated to find her coffee. stopped at a little Ma and Pa gas station - the fourth place I'd tried. The others  were out of brew and too busy to make more on this particular morning. The pot was empty here too - what are the chances?    As I turned to leave the owner stopped me - offered to make a fresh pot. It wouldn't take 5 minutes, while I was waiting he'd run my truck through the car wash for free. What an unexpected delight! All part of her job.

SMB 2

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The social web is starting to feel like high school

grow - Practical Marketing Solutions

A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. compared it to an exclusive country club. Another top blogger told me conference speaking invitations had dried up since he criticized fellow A-list bloggers. One follower implied I was chauvinistic because I had more men than women on one Follow Friday tweet.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

SIC 1

Uncovering the Client's Real Needs

E-Quip

Clients hire you because they have needs. To provide great service, you must accurately understand your client's needs. So how would you rate your skill in uncovering needs? Evidence suggests that professional service providers aren't as good at this as we'd like to think. Most service problems I have encountered are primarily caused by not adequately understanding the client's expectations.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Finding Social Influencers in B2B

B-to-B Labs

Over the past few weeks, I’ve had several chances to dig into the B2B social graph to uncover social influencers as part of a larger social campaign strategy.  I’ve found this exercise to be extremely time consuming and not without it’s share of large amounts of data to pour through.  In the end, however… with [.].

Top 35 Most Useful Twitter Blog Posts of 2009

WindMill Networking

2009 was, without doubt, the year of Twitter. Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [.] Related posts: Top 25 Most Useful LinkedIn Blog Posts of 2009 As the year comes to a close, it is. Twitter Tip #1 for Beginners: Follow Lists Before You Follow People! This is a continuation of my previous post, where. Related posts brought to you by Yet Another Related Posts Plugin

7 tips for improving your email marketing effectiveness

EMagine B2B Blog

Due to its heightened importance in these tight times, we’ve run a couple of posts recently about email marketing:  its pitfalls, plus tips for getting more “oomph” from it …so our regular readers may think of this as this as another in that series. Start from recent research by ReturnPath showing that about 28% of B2B [.].

Big Ed’s Top 10 B2B Marketing Trends For 2010

Marketing-Gimbal

The great global economic meltdown of 2009 has passed, and we are still here and breathing, mostly a sigh of relief. It’s been a tough year for B2B marketers as many of us had to deal with decreased budgets, staff.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

8 Social Media Keys for 2010

Junta 42

One of my New Year's resolutions is to get more organized.  This week, I've been going through some old notes from conferences I attended this year.  Pulled out a great one-sheeter on keys to social media.thought you would enjoy. Observation & Research Pay attention especially to conversations between prospects and your customers.  This is key market research.  You must understand what information your customers/prospects need to hear ( listen ). Above all, social media is a research tool for unfiltered information. Social media spreads that content.

B2B Lead Nurturing in 2010

Modern B2B Marketing

As we move closer to 2010, New Year’s resolutions are top of mind. From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year.  . As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done.  . The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today. You respond to the lead immediately.

Steps to achieving a successful thought leadership program

EMagine B2B Blog

We’ve often bogged about the many benefits of thought leadership, going back to one of our earliest posts.  Recently, Chris Koch wrote a posting on his blog providing an actual five-step recipe for B2Bs seeking to attain thought leadership, which we felt was well worth a quick summary here (and a click over for the [.].

Learning from Cosmo: My fresher, sexier blog

grow - Practical Marketing Solutions

One thing about blogging –  Headlines matter!  And this is what I’ve learned from standing at the grocery checkout line this week:  Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a page from the Cosmo playbook and make my blog fresher and sexier.  Five steps to a curvy new blog. Pete Cashmore: Our sexy uber nerd! Your best sex ever! 

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Top 25 Most Useful LinkedIn Blog Posts of 2009

WindMill Networking

As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn. LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, [.] Related posts: By Reading Your Blog I Know What a LinkedIn LION is. But What is a TRUE LION? Today I received a LinkedIn invite from someone who had. Is Your LinkedIn Profile More Accurate Than Your Resume? Today’s blog post is influenced by an article I.