Thu.Dec 08, 2016

What Works - What Doesn't

Trending Sources

Can Customer Data Platforms Have Decision Functions? Discuss.

Customer Experience Matrix

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features. It’s about what systems do and how they’re built.

54
54

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried you might have missed something major this year, we have you covered.

Healthcare Marketing: Google’s Guide to Patient Recruitment

B2B Marketing Insider

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […].

B2C 36

30 Tips On Using Google Apps for SEO Nerds and Marketers

B2B Marketing Insider

G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business.  These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. Here […]. Search Marketing

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

From the subject line to the closing, there's a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. We'll cover how to: Prioritize the goals of your emails. Time your sends to make sure your email is actually read.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Let’s take a deeper look. Relevant. What if you have multiple interests like books, pets, and cars? Can you create content about everything you’re interested in? The answer is … kind of. You don’t want to confuse people. came here for the woodworking tips!” You’re no longer relevant. Timely.

18
18

Men vs. women? Who should narrate your explainer video?

Biznology

Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However,  ” However,  Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. Sample size: 200). Opposites attract.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. Mike is a recognized expert in technical search marketing, and we asked him to share his thoughts about search marketing for 2017. In the interview, we discuss AMP, responsive design, voice search, and link building. We also discuss how to determine when a project should be done in-house or hired out to an agency, how to find the right agency partner, and the one question you should ask each other. In this Episode (with URL links to sections): AMP (Accelerated Mobile Pages).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Steps to Save a Project That's Gone Off the Rails

Hubspot

No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it's important for project managers to know how to minimize the damage and keep the team moving forward. Other times, the signs a project is headed for trouble are more difficult to spot. If your latest project seems like it's spinning out of control, we're here to help.

Spot 11

The Evolution of Sales and Marketing Ops

Akoonu

Marketing and Sales Operations today are more than just plumbers. These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Strategic Marketing B2B Sales

9
9

Channel Sales Readiness: Ideas to Create a Successful Partner Strategy [Infographic]

Brainshark

Your channel sales partners are an extension of your in-house team – so why aren’t your enablement strategies reaching them

8
8

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

As 2016 comes to an end, the media industry faces an uncertain future. Fake news has flooded Facebook, captivated the attention of people across the nation, and likely influenced a presidential election. BuzzFeed report found that the top 20 fake news stories about the election were shared 1.4 million times more than the top 20 real news stories.

8
8

What B2B Marketers Need to Know About AMP

KoMarketing Associates

Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. Ah yes, AMP pages. Don’t know where to start with AMP? AMP Pages Are Additional Pages.

7
7

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Switching over to digital—now—is the younger crowd’s imperative. Where older marketers tread lightly, Millennials dive right in.

Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)

Blue Focus Marketing

Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a debate or share his wisdom on an important topic, […].

5
5

Marketing Forecasting 101

Hive9

As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets. Hive9 Effective Planning Marketing Insights

5
5

Stop press! The secrets to successful content sign-off

Connecting Element

Getting copy signed off has always been challenging. But with digital content rising up the agenda, it’s time we asked: how do we prevent valuable work being killed by committee? The post Stop press! The secrets to successful content sign-off appeared first on Connecting Element. Blog brand content guide content guidelines content strategy content workshops copywriting managing stakeholders

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Wearables market outlook 2020: drivers and new markets

i-Scoop

Where is wearable technology heading and what can we expect from the wearables market? End 2015, IDC expected that the main drivers of the market would be the newer generations of smarter wearable devices, whereas until then mainly basic wearables were the most popular. Smart wearables are the next step in the Consumer Internet of […]. Research consumer Internet of Things consumer IoT IDC IDTechEx smart clothing smart eyewear smart wearables smartwatch wearable devices wearable technology wearable technology forecast wristbands

3
3

Advanced Reporting Is Awesome: Part 2 — Geographic Data

Vertical Response

Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. To showcase the unique edge Advanced Reporting brings to your email marketing, we’re examining each feature individually to highlight its advantages. Last week, we took a look at the use and benefits of device and browser statistics. Map view. All rights reserved.

How to Develop a Business Guest Post Program

Hinge Marketing

There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. In fact, when done properly guest blogging is one of the most effective ways to reach new audiences, strengthen your reputation and build a critical collection of backlinks to your website. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. And while the time involved may seem daunting at first, the payoff is worth it. Develop a Plan.

4
4

How to Improve Your Content Marketing with Digital Branding

ScribbleLive

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. Content marketing and digital branding are complementary because each technique enhances the aims of the other. notreally.

2
2

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Who Will Win the War for TV Ad Dollars?

Contently

The cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it. But then come the headlines: Numbers are down, again. They’re especially down among millennials, who now make up America’s largest generation. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.

1
1

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

ViewPoint

Should you leave a voicemail? One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. Simplified.” and “Sales Management. And, together, they’re twice as effective as all other touches combined.”

2
2

5 Reasons Why Your Channel Partners Are Underperforming

Great B2B Marketing

Channel sales has so much promise for enterprise software and SaaS companies. The leverage you can get from a performing […

2
2

Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not. Even more troubling, when asked what contributed to their stagnancy or decline in success, these marketers cited a lack of time and content-creation challenges as their primary hurdles.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The World in 2017

Opentopic

The World in 2017 Revolution is in the air – What will the world look like in 2017? The World in 2017 Revolution is in the air From The World In 2017 From the editor of The World In 2017, Daniel Franklin Revolution will be in the air in 2017. Not only is it the centenary of the Bolshevik takeover. The post The World in 2017 appeared first on Opentopic. Brands & Marketers

0
0

AI and cognitive computing applications for risk management #AI

Opentopic

The idea of computers outsmarting and replacing humans has existed in movies and books for decades. Fortunately, that hasn’t happened on a wide scale yet. But what has happened is the recent emergence of artificial intelligence concepts—specifically cognitive computing. These concepts involve advanced technology platforms that can address complex situations that are characterized by ambiguity and uncertainty. Cognitive computing has. The post AI and cognitive computing applications for risk management #AI appeared first on Opentopic. Brands & Marketers

0
0