Sat.Feb 25, 2017 - Fri.Mar 03, 2017

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The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels? Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Why all the premature death notices? Amongst those strategies, according to Dun: 1.

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Is Influencer Marketing 2017’s Most Trendy Trend?

B2B Marketing Insider

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. appeared first on Marketing Insider Group.

3 Reasons to Attend Modern Marketing Experience 2017

It's All About Revenue

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! Maximize your experience with an invigorating performance!

How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. You get the picture. Everyone and everything is connecting.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. We Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   . This week’s show.

7 golden steps to creating an effective email newsletter

Vertical Response

Do you remember the theme song to “The Golden Girls”? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and a confidant.” ” In the world of email marketing, guess whom your customers’ pal and confidant is? Ding, ding! Your email newsletter — and there’s research to prove it! ” So how do we keep that bond with our customers and ensure we remain connected to our readers? Follow these seven steps and you’ll be golden. 1. Be informative. Reports on prices or sales.

3 Ways Artificial Intelligence Is Transforming B2B Marketing

Content Standard

The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately. It Can Show You the Future.

Why you need 3,643 domains just like President Donald J. Trump

Biznology

Back in October 8, 2013, I wrote  Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack  vis-à-vis Milo Yiannopoulos. What Donald J. Here’s some background: Trump owns over 3,000 websites, including TrumpFraud.org and VoteAgainstTrump.com. Trump has 3,643 websites that range from TrumpEmpire.com to TrumpFraud.org. Donald J.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves

Vidyard

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. So what was the secret to delivering an award-winning campaign that had Sales giving Marketing a standing ovation? Take the Assessment. Take the Assessment.

Is Agile Marketing a Productivity Booster or Buzzword?

B2B Marketing Insider

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […].

The Do's and Don'ts of Infographic Typography [Free Guide]

Hubspot

The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. How are they used? Headers.

Make Your Content Marketing Influential by Understanding the Influencers

B2B Marketing Insider

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading. And that’s […].

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Marketing’s answer to winning in an ad-free world

grow - Practical Marketing Solutions

American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. Here’s the statement that got me fired: “I think we are gradually moving toward an ad-free world.”

SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

SnapApp

Today is the day – the latest SnapApp release has launched, and it’s beautiful!  . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. sneak peak: So what’s new? Enough reading! Content loading

Your Content Strategy Needs a Villain

Content Standard

Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Harry Potter growing up without his famous scar and infamous archenemy. Imagine Luke Skywalker with no father-figure angst. Perhaps our heroes would still be heroes without their bad-guy counterparts. Or would they? For a hero to be born, sometimes a villain is required. Bear with me here.).

ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]

Hubspot

Sometimes, it seems like keeping up with a search engine's algorithm is like learning a new language. Only, it's a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. It's not just about traffic anymore. But what pieces of the user's experience are reflected in these algorithm changes?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. What makes this possible? The data speaks for itself. Why APIs? Why now? Value. Summary.

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The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

B2B Marketing Insider

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]. Marketing Strategy

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

It's All About Revenue

Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. Connection Problems. But most companies cannot measure those behaviors at the individual customer level.

February Social Media News: Weather on Facebook, SNL on Snapchat & More

Hubspot

We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. To watch the next short, add Saturday Night Live on Snapchat (@nbcsnl).

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them? You’ll quickly find that coming up with the idea for a new business is the easy part. only.).

Voice communication with IBM Workspace & Sia

Opentopic

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… ”… Well sure we can, when do you. The post Voice communication with IBM Workspace & Sia appeared first on Opentopic

10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

Hubspot

We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. 10 of the Best Ads from February. 1) Snuggle. Who are stepparents? Who's seen a UFO? 10) Cards Against Humanity.

Marketing Madness: The Most Awesome Animals of the Internet Bracket

SnapApp

March is upon us. What does that mean? Well, there’s Daylight Savings Day (sunlight!). There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!). There’s the first day of Spring (more sunlight!). Oh, and there’s little basketball tournament that get’s some buzz. The basketball thing is, of course, the NCAA weeks-long national tournament commonly known as March Madness. Who knows?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The 14 Best Personal Productivity Tools

Webbiquity

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. So how can you get at least some of that time back? How can you get more done without simply working even longer and harder? The personal productivity apps here can help. Google Review Count:  355.

Lead Nurturing’s Biggest Challenges

B2B Marketing Insider

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. Demand Generation

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. Which MYTHS.

The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction

Hubspot

“I’m so bored.”. How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors -- like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet. Gaming: 33%.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Services Your Agency Shouldn't Offer in 2017

Hubspot

The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide. The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column. If you're thinking of adding any of the following four services in 2017, it might be time to change up your agency's approach this year. But how high is that reward, exactly?

Less Than Half of Baby Boomers Like Seeing Diversity in Ads

Contently

In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” However, a new study suggests that the younger you are, the more receptive you’ll be to diversity in ads.

Why an SEO Audit Is Important to Your Lead Generation Goals

Spiralytics

Serious digital marketers would agree that an search engine optimization (SEO) audit is something you cannot skip. It is part of making sure that you are investing in a strategy that helps you meet your business goals. SEO Lead Generation

The Silent Marketing Roadblock – Choice

Act-On

Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed. By sampling flavors, you hope to gain clarity about your decision. Yet, often, after a few taste tests, you aren’t any surer about which one to choose – in fact, you’re more confused than ever. So you’re faced with two options: Forge ahead with potential regret over selecting the wrong flavor – or walk away. As marketers, we present our customers with many choices. So, providing many choices is not necessarily the best tactic. Let’s take a look at what’s behind this phenomenon.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.