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WEBMARKETCENTRAL
APRIL 2, 2009
Diving into Social Media Marketing? How a Social Media Consultant Can Help
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Social Tagging
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WEBMARKETCENTRAL
AUGUST 26, 2009
How to Create a Cool Social Media Email Signature
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off."
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WEBMARKETCENTRAL
AUGUST 13, 2009
Social Media + Email Marketing: One Company Doing It Right
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email in many cases is taking budget dollars away from other channels because it remains reasonably effective, highly measurable and relatively inexpensive. Email is outbound, social media is inbound.
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WEBMARKETCENTRAL
SEPTEMBER 8, 2009
7 Ways NOT to Select an SEO Consultant
The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Nothing wrong with that, competition is good! Particularly for buyers.) Irrelevant experience.
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WEBMARKETCENTRAL
NOVEMBER 10, 2009
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
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WEBMARKETCENTRAL
NOVEMBER 18, 2009
How Trade Publications Can Capitalize on Content Marketing and Social Media
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Research.
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