Mon.Dec 05, 2016

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TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. The chief finding of the report is that ABM works. Successful ABM Requires a Shift to Down-Funnel Metrics.

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How the Brain Processes Different Types of Content [Infographic]

Hubspot

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. And some of their insights may surprise you.

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Junta 42

If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research , we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It really is that simple. Click To Tweet. Who really cares? Click To Tweet.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

Move Your Analytics Operation from Artisanal to Autonomous

Opentopic

Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. There are many different types of machine learning, and a variety of definitions of the term. view machine learning as any data-driven approach to explanations, classifications, and predictions that uses automation to construct a model. The computer constructing the. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. Brands & Marketers

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Animal Influencers: The Stories Behind 11 Famous Pets on Instagram

Hubspot

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop. Animal influencers are undeniably on the rise. In other words, these adorable fluff balls make more money on a single Instagram post than you, a human, will probably ever make on a single Instagram post. Maybe.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social media strategy leaders: Lisa Marcyes

Biznology

Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? started my career in partner-marketing, and transitioned into community management a few years later. Loving the social aspect that communities offered so much, I transferred into a social media channel management role. MKTGnation Summit.

Why You Need to Approach Sales Kickoff Differently This Year

Brainshark

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LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?

Haley Marketing

What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides. How Does It Work for Job Candidates? Searching for a new job can be difficult.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. Instead, marketers are seeking solutions to squeeze more value out of their content.

Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down

Contently

Advertisers typically prefer to stay out of politics. Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? But in the sinkhole of a month that’s followed the election, brands are starting to get sucked in. New Balance saw a backlash when it came out in favor of Trump and his trade policies. So what should advertisers do?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

5 Lead Generation Lessons to Take From the Rebranding of College Mascots

B2B Lead Blog

Warriors, Indians, Raiders, Braves, Chiefs … the chances are strongly in favor of at least one high school, college, or pro team in your hometown carrying one of these monikers. Some teams are alternately named for particular tribes of Native Americans, such as the Choctaw, Cherokee, or Apache. Until the 1960’s, nobody thought much about […]. Lead Nurturing

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. move to insights.

Digital Craft Weekly 49.16

Ceros

This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Fete Des Lumieres Homepage by Extra Agency. Green Forest Tours Homepage by Welovecorner. SKODA 4×4 Demo Homepage by Bistro Agency.

The Sales Operations Playbook

LeanData

We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. But there remains some confusion around what exactly Sales Ops professionals do that makes them so critical for an organization’s success. That’s still something of a mystery. . . This is more than just shining a bright spotlight on Sales Ops.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Propel Your Brand into the Future with Social Employees

Blue Focus Marketing

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s […].

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Help SnapApp Give Back by Building Some Holiday Fun

SnapApp

It’s Monday, December 5th, and Boston is currently receiving its very first coat of snow for the season. As the holiday season is upon us, we really want to focus on the spirit of giving back that comes with it. But we also want you to have a little holiday fun in the process. So how do we combine these two desires? Easy – through interactive content, obviously. But we need your help!

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Big Data Poised to Get Much Bigger in 2017

Opentopic

Big Data is only going to get much bigger, so big in fact that companies attempting to deal with massive and more complex data sets are going to find it much harder to manage and derive value out of those massive lakes of data. At least that’s what Neeraj Sabharwal, Head of Cloud and Big Data at Xavient Information Systems. The post Big Data Poised to Get Much Bigger in 2017 appeared first on Opentopic. Brands & Marketers

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Opening up for better banking

Opentopic

Regulatory change is coming, geared towards increasing competition and innovation in retail banking. This is good news for customers. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. Its report concluded that retail banking still isn’t as innovative or competitive as it needs to be. It subsequently issued. The post Opening up for better banking appeared first on Opentopic. Marketing - Financial Services

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Want a Dog? Use Content Marketing!

ScribbleLive

If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Parents, significant others and even landlords can be major obstacles in letting a canine friend move into your home. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines. With the right content, you can easily get all stakeholders, and potential dog-walkers, on board. We put together this little video to showcase and explain the value of content marketing for high-consideration purchases.

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Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic

Contently

Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese.

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