Sat.Aug 13, 2011


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Marketing 3.0: How Marketing Gurus Catch Up With Old Realities


Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 Philip Kotler

The Road to Revenue: Feel Your Customer and Facilitate the Buy


Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales

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The life lesson from Plaxico Burress

Fearless Competitor

B2B Demand Generation | A Life Lesson from Plaxico Burress. Plaxico is now a Jet. I heard all the recriminations from Giant fans and other who all fought. Plaxico Burress. long and hard but lost out. Lots of Giant fans thought Plaxico should have been more loyal to his former team. But that misses the point. Seems to me the reason the Jets won is a life lesson for all of us. That’s right.

Top Internet marketing strategy links for the week of August 13, 2011


Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). What Works Better: Content or Contests? sysomos). Public Relations vs. Marketing (Spin Sucks). eMarketer). Social Fresh).

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results